--- title: Sophia Amoruso, CEO of Nasty Gal and Author of #GirlBoss, Steps Down description: Sophia Amoruso will now oversee the company's creative and brand marketing departments canonical: https://time.com/3665407/sophia-amoruso-girlboss-nasty-gal-ceo/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-01-13T15:37:50.000Z article:modified_time: 2023-12-13T19:59:49.000Z og:title: Sophia Amoruso, CEO of Nasty Gal and Author of #GirlBoss, Steps Down og:description: Sophia Amoruso will now oversee the company's creative and brand marketing departments og:url: https://time.com/3665407/sophia-amoruso-girlboss-nasty-gal-ceo/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt35a56cad95938611/6987799706f2c14e023335aa/488718331.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1997 og:image:height: 1123 og:image:alt: ABC's "Good Morning America" - 2014 og:type: article twitter:card: summary_large_image twitter:title: Sophia Amoruso, CEO of Nasty Gal and Author of #GirlBoss, Steps Down twitter:description: Sophia Amoruso will now oversee the company's creative and brand marketing departments twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt35a56cad95938611/6987799706f2c14e023335aa/488718331.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Author of #GirlBoss Steps Down as CEO of Nasty Gal, Will Remain in New Role > Sponsored content. 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It is a free newsletter available at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-worth-2026q3/newsletters?i=3e8d4a6d-b52d-4093-ae80-3d9911091265&cr=time-nl-worth-2026q3-v1)  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Updated: Dec 13, 2023 7:59 PM UTCPublished: Jan 13, 2015 3:37 PM UTC  Sophia Amoruso - #GirlBoss - visits GOOD MORNING AMERICA, 5/6/14, airing on the ABC Television Network. ( Ida Mae Astute--ABC via Getty Images) Sophia Amoruso - #GirlBoss - visits GOOD MORNING AMERICA, 5/6/14, airing on the ABC Television Network. ( Ida Mae Astute--ABC via Getty Images) Ida Mae Astute—ABC via Getty Images  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Updated: Dec 13, 2023 7:59 PM UTCPublished: Jan 13, 2015 3:37 PM UTC **Correction appended** Nasty Gal founder Sophia Amoruso is a different kind of [#GirlBoss ](http://blog.nastygal.com/from-the-desk-of-sophia-amoruso/2015/01/62184/#more-62184)now. The CEO and bestselling author has handed over the keys of her fashion site to president and chief product officer Sheree Waterson, but Amoruso is staying on to oversee the creative and brand marketing departments of the company. Amoruso made the surprise announcement in a [personal video blog ](http://blog.nastygal.com/from-the-desk-of-sophia-amoruso/2015/01/62184/#more-62184)on the company’s website. Watch it here: Thirty-year-old Amoruso’s decision to step down as CEO comes as a shock, especially in the wake of #Girlboss, her bestselling book about female business leadership. But the company has been struggling this year. Nasty Gal laid off [10% of its employees ](http://techcrunch.com/2014/09/04/nasty-gal-lays-off-up-to-10-percent-of-its-workforce/)over the summer, and after years of rapid growth, revenues have plateaued around the $100 million mark. She has told investors to [lower their expectations](http://recode.net/2015/01/12/nasty-gal-founder-sophia-amoruso-steps-down-as-ceo-of-fashion-retailer/) for for fall 2014 revenue, indicating that it would be the same as last year at worst or possibly up 10% at best. Nasty Gal will still be very much Amoruso’s company, and she is presenting the change as a way to play to her own strengths on the creative and branding side (she [wrote ](http://blog.nastygal.com/from-the-desk-of-sophia-amoruso/2015/01/62184/#more-62184)that the change “will give me the freedom to feel that I’m using my talents at my best and highest”). Waterson agrees. “I actually see myself as support to Sophia so we can unleash her genius,” Waterson told [Re/Code. ](http://recode.net/2015/01/12/nasty-gal-founder-sophia-amoruso-steps-down-as-ceo-of-fashion-retailer/) “Taking over the operation of the company allows Sophia to be out and connecting the brand with our customer and all the other amazing people she meets.” _Correction: The headline on an earlier version of this article misstated Amoruso’s change of position. She has resigned as chief executive, but will remain at the company._ These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3665407/sophia-amoruso-girlboss-nasty-gal-ceo/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3665407/sophia-amoruso-girlboss-nasty-gal-ceo/"},"headline":"Author of #GirlBoss Steps Down as CEO of Nasty Gal, Will Remain in New Role","datePublished":"2015-01-13T15:37:50.000Z","dateModified":"2023-12-13T19:59:49.000Z","description":"Sophia Amoruso will now oversee the company's creative and brand marketing departments","url":"https://time.com/3665407/sophia-amoruso-girlboss-nasty-gal-ceo/","keywords":["Living","E-Commerce","fashion","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt35a56cad95938611/6987799706f2c14e023335aa/488718331.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt35a56cad95938611/6987799706f2c14e023335aa/488718331.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"ABC's \"Good Morning America\" - 2014","caption":"ABC's \"Good Morning America\" - 2014","creditText":"Ida Mae Astute—ABC via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3665407/sophia-amoruso-girlboss-nasty-gal-ceo/","name":"Author of #GirlBoss Steps Down as CEO of Nasty Gal, Will Remain in New Role"}}]}] ```