--- title: Lego Glued to Faces Is the New Men's Fashion Look from Agi & Sam description: British fashion designers Agi Mdumulla and Sam Cotton have tested the boundaries of wearability by gluing Lego bricks to models' faces. canonical: https://time.com/3663429/lego-facial-agi-sam-fashion/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2015-01-12T07:50:17.000Z article:modified_time: 2026-04-13T07:15:52.040Z og:title: This Season's Latest Look: Facial Lego og:description: Because fashion. og:url: https://time.com/3663429/lego-facial-agi-sam-fashion/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Season's Latest Look: Facial Lego twitter:description: Because fashion. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Season's Latest Look Is Facial Lego by [TIME Staff](/author/time-staff/) ## TIME Staff Jan 12, 2015 7:50 AM CUT by [TIME Staff](/author/time-staff/) ## TIME Staff Jan 12, 2015 7:50 AM CUT British fashion designers Agi Mdumulla and Sam Cotton — more commonly known as Agi & Sam — tested the boundaries of wearability Saturday when they glued Lego bricks to the faces of their models and sent them down the runway at London Collections, a seasonal showcase of U.K. fashion talent. The look, [said](http://www.standard.co.uk/fashion/news/london-fashion-week-mens-exciting-young-duo-agi-and-sam-show-off-latest-collection-9970717.html "undefined") London’s _Evening Standard_, was part of the “Coolman Collection,” inspired by Mdumulla’s childhood in the north of England. For the same collection, children at the duo’s former primary schools were given coats and jackets that had been torn apart, and invited to reassemble the pieces with velcro. Who said fashion can’t be child’s play? > [](https://twitter.com/LUCIFFUGE/status/554494061470826496) > [](https://twitter.com/JBConstantin/status/554511329856606208) > [](https://twitter.com/angilbertomnz/status/554510633212067840) \[[_Evening Standard_](http://www.standard.co.uk/fashion/news/london-fashion-week-mens-exciting-young-duo-agi-and-sam-show-off-latest-collection-9970717.html "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3663429/lego-facial-agi-sam-fashion/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3663429/lego-facial-agi-sam-fashion/"},"headline":"This Season's Latest Look Is Facial Lego","datePublished":"2015-01-12T07:50:17.000Z","dateModified":"2026-04-13T07:15:52.040Z","description":"Because fashion","url":"https://time.com/3663429/lego-facial-agi-sam-fashion/","keywords":["Living","Newsfeed"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3663429/lego-facial-agi-sam-fashion/","name":"This Season's Latest Look Is Facial Lego"}}]}] ```