By Sam Frizell
Tiffany & Co. is featuring a gay couple in its latest engagement campaign for the first time, joining an array of other businesses that have tacitly expressed support for same-sex marriage through advertising.
“Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” a Tiffany spokesman said in a statement to Elle.
The couple in the Tiffany ad are not models, but rather a real-life NYC couple, Elle reports.
Tiffany’s ad is part of a trend among advertisers to display gay couples, including brands like Banana Republic, Gap, Chevrolet.
[Elle]
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com