--- title: It’s Elvis’ 80th Birthday: Here Are 5 Reasons Why He Still Matters description: When Elvis Presley died in 1977 at the age of 42, his career was doing almost as poorly as his drug-filled personal life. Presley’s recorded... canonical: https://time.com/3660961/its-elvis-80th-birthday-here-are-5-reasons-why-he-still-matters/ author: Entertainment Weekly article:opinion: false article:content_tier: free article:published_time: 2015-01-09T02:08:50.000Z article:modified_time: 2026-02-22T03:25:38.615Z article:section: Entertainment og:title: It's Elvis' 80th Birthday: Here Are 5 Reasons Why He Still Matters og:description: When Elvis Presley died in 1977 at the age of 42, his career was doing almost as poorly as his drug-filled personal life og:url: https://time.com/3660961/its-elvis-80th-birthday-here-are-5-reasons-why-he-still-matters/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdf2f1293be23d469/698779043c16390633451122/84857388.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Photo of Elvis PRESLEY og:type: article twitter:card: summary_large_image twitter:title: It's Elvis' 80th Birthday: Here Are 5 Reasons Why He Still Matters twitter:description: When Elvis Presley died in 1977 at the age of 42, his career was doing almost as poorly as his drug-filled personal life twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdf2f1293be23d469/698779043c16390633451122/84857388.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # It's Elvis' 80th Birthday: Here Are 5 Reasons Why He Still Matters > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [Miles Raymer / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Miles Raymer / Entertainment Weekly Jan 9, 2015 2:08 AM UTC  Posed studio portrait of Elvis Presley Posed studio portrait of Elvis PresleyRB—Redferns by [Miles Raymer / Entertainment Weekly](https://time.com/author/entertainment-weekly/) ## Miles Raymer / Entertainment Weekly Jan 9, 2015 2:08 AM UTC When Elvis Presley died in 1977 at the age of 42, his career was doing almost as poorly as his drug-filled personal life. Presley’s recorded output had been reduced to an assortment of live albums, [second-string picks from years-old studio sessions](http://en.wikipedia.org/wiki/Promised%5FLand%5F%28Elvis%5FPresley%5Falbum%29), and [newer recordings](http://en.wikipedia.org/wiki/From%5FElvis%5FPresley%5FBoulevard,%5FMemphis,%5FTennessee) he couldn’t be bothered to leave the house to make. Rock ‘n’ roll, which at the time was busy exploring lysergic prog landscapes, considered him a relic—and while he toured constantly, his live show had become a schlocky, Vegas-style revue aimed at the middle-aged crowd who’d first latched onto him as teenyboppers decades before. While Elvis also maintained fan bases in the often overlapping realms of country and gospel, the pop world was pretty much done with him. Today would have been Elvis’s 80th birthday, and the occasion’s being celebrated in the expected ways—with [reissues](http://www.101gold.com/2015/01/07/elvis-presleys-80th-birthday-being-celebrated-with-reissues-special-events-and-more/), a new [website](http://music-mix.ew.com/2015/01/08/elvis-80th-birthday/ElvisTheMusic.com), and a ceremony being [live-streamed](http://new.livestream.com/ElvisPresleyGraceland/ElvisBirthdayCeremony) from Graceland. And while it’s harder than ever to hear Elvis’s music on the radio, as oldies stations have gradually shifted their focus onto the Beatles-era stuff that appeals to younger Boomers, the King’s spirit still pervades pop music as thoroughly as it ever has. Here are five reasons why Elvis still matters. **He was youth culture’s first real star**When “That’s All Right” became a sensation in 1954, the “teenager” as a distinct identity was a new concept, born from the booming postwar middle class—and Elvis was among the first pop acts to seize a sizable share of the burgeoning electronic media off the strength of his appeal to the youth demographic and their parents’ furious opposition to his antics. The scheme not only worked for Elvis, but for hundreds of pop stars since who’ve followed his playbook. With his ability to inspire the allegiance of mobs of screaming, high-school-aged fans and looks of complete confusion in anyone old enough to rent a car (not to mention the power-weilding manager behind him), Justin Bieber is basically a modern-day Elvis, minus the old school Southern manners. **He wrote the book on rock stardom**Sure, rock ‘n’ roll had a lot of [flashy characters](http://youtu.be/LVIttmFAzek) before Elvis came along—but when combined, his effectively limitless wealth and his refusal to be bound by the rules of good taste pushed the bar for extravagance through the roof. His fearless sartorial statements–the gold suit, the leather suit, the jumpsuits–laid the foundation for the otherworldliness of rock stars to come, and his private jet collection puts the splashiest rappers and EDM DJs to shame. **He’s one of pop’s all-time great cultural appropriators**In [a recent interview](http://www.complex.com/music/2015/01/iggy-azalea-vanity-fair-interview), Iggy Azalea claimed that Elvis never received the kind of scrutiny she has for being a white artist working in a black music style—which is patently untrue. People were talking about Elvis’s frequently unacknowledged debt to [black artists](http://youtu.be/uxHQUvCkV20) well before Chuck D put him on blast, and with the discussion of cultural appropriation louder than it’s been in decades it’s worth keeping his example in mind. **He influenced** **_everybody_**Elvis may not have invented rock ‘n’ roll, but his playbook is the one that countless pop artists that came after him have cribbed from. His influence runs everywhere throughout pop, from Dylan to Britney Spears and beyond. Just check out [this chart](http://static.echonest.com/insights/elvis/elvisualization.html) Spotify made to illustrate it. **His music still holds up**Sure, not all of it. Much of his catalog—maybe even most of it—is made up of unbelievably uninspired stuff he recorded on autopilot. But on the occasions where he got his head in the game–his ’68 comeback special and the following year’s _From Elvis in Memphis_ in particular–he was untouchable. [_This article originally appeared on EW.com_](http://music-mix.ew.com/2015/01/08/elvis-80th-birthday/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3660961/its-elvis-80th-birthday-here-are-5-reasons-why-he-still-matters/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3660961/its-elvis-80th-birthday-here-are-5-reasons-why-he-still-matters/"},"headline":"It's Elvis' 80th Birthday: Here Are 5 Reasons Why He Still Matters","datePublished":"2015-01-09T02:08:50.000Z","dateModified":"2026-02-22T03:25:38.615Z","description":"When Elvis Presley died in 1977 at the age of 42, his career was doing almost as poorly as his drug-filled personal life. 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