There’s Now a ‘Belfie Stick’ to Help You Take Photos of Your Butt

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By now, you’ve probably accepted that the selfie stick — a device that clamps to your smartphone to enhance self-portraiture — is a real thing real people are using. But you might have a harder time accepting the latest form of selfie-enhancing technology: the Belfie Stick.

Just to clarify, a belfie is just like a selfie, except instead of your face, you’re taking a picture of your own butt. (You know, like Kim Kardashian does from time to time.) This is obviously a difficult art form, so we should all be very grateful that some very innovative person went ahead and created a device to streamline the process and generally make things easier on everybody.

The device comes from ON.com, a photo-based social media site.

“We’ve noticed a huge spike in users taking butt selfies in recent months so the natural next step was for us to develop a device to assist our users in taking one,” the site’s chief technology officer Kevin Deegan told Business Insider.

So kind of them. Belfie Sticks are currently out of stock, but you can pre-order one for $79.99.

See Kim Kardashian's Most Memorable Magazine Covers

Kim Kardashian Cover
Kardashian was photographed by the controversial photographer Terry Richardson for her Rolling Stone cover. In the issue she talks about Caitlyn Jenner, her marriage to Kanye West and her love for the Backstreet Boys.Terry Richardson—Rolling Stone
Kim Kardashian Cover
From the #worldsmosttalkedaboutcouple to the #worldsmosttalkedaboutbutt. Kim Kardashian already got national attention for being naked when a sex tape went public in 2007, but as the new cover of Paper magazine suggests, it's still her body — not her multi-million dollar iPhone game, not her TV show, not her marriage to Kanye West — that has the power to "break the Internet."Jean-Paul Goude—Paper
Kim Kardashian Cover
Kardashian called her first Vogue cover "a dream come true," while critics accused to magazine of chasing what was trendy rather than defining it. "As for the cover, my opinion is that it is both charming and touching, and it was, I should add, entirely our idea to do it," Anna Wintour said in its defense.Annie Leibovitz—Vogue
Kim Kardashian Cover
Before Kanye and Kim posed for Vogue, they posed on the cover of the French magazine L'Officiel Hommes in 2013. Is this just a strikingly suggestive pose or actual candid moment between now-spouses? Probably a little of both when it comes to this steamy photo shoot.Nick Knight—L'Officiel Hommes
Kim Kardashian Cover
In 2012, Kardashian graced the cover of V magazine — shot by Nick Knight, who also shot her L'Officiel Hommes cover — and defended her reality show empire in the magazine's pages by comparing it to rap music. "When rap music first came out, people were like, 'We don't understand this, what is this, it's just a fad.' But rap music is definitely here to stay, and I think reality shows have proven they are as well."Nick Knight—V Magazine
Kim Kardashian Cover
Channeling the typographic work of the iconic American artist Barbara Kruger, the cover of W magazine's November 2010 issue found Kim Kardashian (almost) bearing it all. Inside its pages, the only layer she had on was a thin coat of silver body paint.Mark Seliger—W Magazine
Kim Kardashian Cover
Kim Kardashian lands magazine covers because she's a familiar face, but that didn't matter to YRB. The magazine made her look near unrecognizable in a bob and dramatic makeup for a 2012 photo shoot that she later called "one of the most unique shoots [she's] ever done."YRB
Kim Kardashian Cover
Two of America's biggest style icons met in 2009 when Kim Kardashian dressed up like Barbie, who "guest edited" an issue of Australia's Kurv magazine. But it's no surprise the star would say yes to a magazine that starts with the letter K.Kurv
Kim Kardashian Cover
A 2009 shoot for Complex caused controversy when the magazine's website accidentally published an unretouched photo of Kim Kardashian. While it reignited the ongoing debate about beauty standards, Kardashian herself wasn't mad. "So what? I have a little cellulite," Kardashian later wrote on her website. "What curvy girl doesn't? How many people do you think are Photoshopped? It happens all the time!"Complex
Kim Kardashian Cover
Kim Kardashian was the most-clothed person on the cover of Prestige magazine's September 2010 issue when she posed with two naked men while looking like a sexed-up gladiator. "This might be one of my most risque covers to date!" she tweeted.Prestige
Kim Kardashian Cover
In 2012, Kim Kardashian covered New York magazine's fashion issue, which asked whether she had a place in the industry. Since then, she's only shown that the answer to that question is a resounding yes as she attended Paris Fashion Week and the Met Ball and landed that Vogue cover — a magazine that in the past has been not-so-open-minded about women with curvy figures like hers.New York Magazine

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