Android’s U.S. market share dipped for the first time since September 2013, as Apple’s new large-screened phones made inroads in the market for “phablets,” according to new data compiled by market research firm Kantar Worldpanel.
Apple’s market share expanded globally in every surveyed country, except Japan, over the past three months ending in November. U.S. sales increased by 4.3% as the iPhone 6 became the best-selling phone domestically. Android sales, however, slackened over the same period.
“While remaining the dominant global OS, Android’s market share dropped in most European markets and in the U.S.,” said Kantar Worldpanel’s chief of research Carolina Milanesi.
In China, however, Android continued to dominate with 80.4% market share. Sales were buoyed by the explosive growth of Android-operated phones from Xiaomi, a Chinese manufacturer of low-priced phones sometimes called the “Apple of China.” Kantar noted an “astonishing” 18% rise in Xiaomi’s sales over the same period last year.