--- title: Belty: The Smart Belt That Automatically Loosens When You Eat Too Much description: Make room for the food baby canonical: https://time.com/3654482/now-you-never-have-to-stop-eating-because-of-this-automatic-loosening-belt/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2015-01-05T21:08:23.000Z article:modified_time: 2026-08-04T07:48:37.895Z og:title: And Now: The Smart Belt That Will Automatically Loosen When You Eat Too Much og:description: It might not be the most attractive accessory out there, but neither are stretch pants. og:url: https://time.com/3654482/now-you-never-have-to-stop-eating-because-of-this-automatic-loosening-belt/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd9e269955b5d4654/6987783b35ba6fc4fac064fb/461038188.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: Preview Of The 2015 Consumer Electronics Show og:type: article twitter:card: summary_large_image twitter:title: And Now: The Smart Belt That Will Automatically Loosen When You Eat Too Much twitter:description: It might not be the most attractive accessory out there, but neither are stretch pants. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd9e269955b5d4654/6987783b35ba6fc4fac064fb/461038188.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Now You Never Have to Stop Eating, Because of This Automatic Loosening Belt > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: The Truth About Fat [Watch (HLS stream): The Truth About Fat](https://cdn.jwplayer.com/manifests/uYGhfNfS.m3u8) (5:15)  _Published 2014-06-12. When you want to lose weight or get healthy, what is the first thing you would normally cut from your diet? If you said fat, you're not alone_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 5, 2015 9:08 PM UTC  The Emiota smart belt is demonstrated at the CES Unveiled press event ahead of the 2015 Consumer Electronics Show in Las Vegas, Nevada, U.S., on Sunday, Jan. 4, 2015. The Emiota smart belt is demonstrated at the CES Unveiled press event ahead of the 2015 Consumer Electronics Show in Las Vegas, Nevada, U.S., on Sunday, Jan. 4, 2015. Michael Nagle / Bloomberg —Getty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jan 5, 2015 9:08 PM UTC We now live in a world in which your belt can automatically loosen in times of overeating. Meet Belty — wearable technology that enables peak slovenliness. The smart belt, created by French startup [Emiota](http://www.emiota.com/), premiered at at CES Sunday. Equipped with sensors, an accelerator and gyroscope, Belty is able to adjust itself based on its wearer’s exercise and food intake, [_Mashable_](http://mashable.com/2015/01/04/belty-smart-belt/)reports. An accompanying iPhone app also sends push notifications and feedback throughout the day on how to lead a healthier style. But let’s be real, how much hope is there if you aren’t expected to have the strength to reach down and loosen your own buckle? Strange as Belty is — even the name sounds like a parody — [_CNET_](http://www.cnet.com/news/meet-belty-the-ridiculous-but-strangely-popular-show-stealer-of-ces-unveiled/)described it as a CES “showstealer.” The metallic belt might not be the most attractive accessory out there, but neither are stretch pants. Belty is currently a prototype expected to go on the market at an undisclosed price later in 2015. **See More:** [This Dress Will Conveniently Smack Anyone Who Invades Your Personal Space ](http://time.com/3652213/smart-robotic-spider-dress/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3654482/now-you-never-have-to-stop-eating-because-of-this-automatic-loosening-belt/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3654482/now-you-never-have-to-stop-eating-because-of-this-automatic-loosening-belt/"},"headline":"Now You Never Have to Stop Eating, Because of This Automatic Loosening Belt","datePublished":"2015-01-05T21:08:23.000Z","dateModified":"2026-08-04T07:48:37.895Z","description":"Make room for the food baby","url":"https://time.com/3654482/now-you-never-have-to-stop-eating-because-of-this-automatic-loosening-belt/","keywords":["Newsfeed","Tech","CES","Technology"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd9e269955b5d4654/6987783b35ba6fc4fac064fb/461038188.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd9e269955b5d4654/6987783b35ba6fc4fac064fb/461038188.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Preview Of The 2015 Consumer Electronics Show","caption":"Preview Of The 2015 Consumer Electronics Show","creditText":"Michael Nagle / Bloomberg —Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3654482/now-you-never-have-to-stop-eating-because-of-this-automatic-loosening-belt/","name":"Now You Never Have to Stop Eating, Because of This Automatic Loosening Belt"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"The Truth About Fat","description":"When you want to lose weight or get healthy, what is the first thing you would normally cut from your diet? 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