--- description: A serious coffee for the serious connoisseur title: Hipster Drink of Choice Gets Co-Opted By Starbucks image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Food & Drink](/tag/food-drink/) ## Food & Drink Update your preferences in [Account Settings](/account/preferences/) Close # Hipster Drink of Choice Gets Co-Opted By Starbucks by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Jan 2, 2015 10:20 PM CUT by [Sam Frizell](/author/sam-frizell/) ## Sam Frizell Update your preferences in [Account Settings](/account/preferences/) Close Jan 2, 2015 10:20 PM CUT Not all medicine goes down better with a spoonful of sugar. Starbucks is offering the new espresso-based “[Flat White](http://www.starbucks.co.uk/menu/beverage-list/espresso-beverages/flat-white "undefined")” coffee for the [serious coffee drinker](http://www.eater.com/2014/12/31/7475715/starbucks-hopes-adding-a-flat-white-to-the-menu-will-give-it-more "undefined"), perhaps in an effort to counterbalance the sugary faux-coffee blends so beloved on its menu like the Caramel Macchiato and the Cinnamon Dolce Latte. The Flat White is is made from two ristretto espresso shots topped off with whole milk steamed to “micro foam,” Eater reports. It’s the drink of choice for hipsters everywhere, who enjoy it with a dot of milk in the cups center to create a ephemeral latte art. The drink will join Starbucks’ core menu and will be available at American locations starting Jan. 6. \[[_Eater_](http://www.eater.com/2014/12/31/7475715/starbucks-hopes-adding-a-flat-white-to-the-menu-will-give-it-more "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3652676/starbucks-flat-white/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3652676/starbucks-flat-white/"},"headline":"Hipster Drink of Choice Gets Co-Opted By Starbucks","datePublished":"2015-01-02T22:20:13.000Z","dateModified":"2026-02-22T03:15:04.956Z","description":"A serious coffee for the serious connoisseur","url":"https://time.com/3652676/starbucks-flat-white/","keywords":["Food & Drink","Fast Food","Starbucks"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/food-drink/","name":"Food & Drink"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3652676/starbucks-flat-white/","name":"Hipster Drink of Choice Gets Co-Opted By Starbucks"}}]}] ```