Uber has released a handy guide to its New Year’s Eve surge pricing, showing when demand for rides tends to peak and when it bottoms out. The car hailing service anticipates a record-breaking surge in demand this New Year’s Eve, expecting up to 2 million rides within a 24-hour period.
Uber’s surge pricing, which can drastically increase the cost of getting a lift, kicks in automatically during times of high demand to incentivize more drivers to get on the road.
“On New Year’s Eve, everyone is looking for rides at exactly the same times,” Uber wrote in an official blog post. “We expect the highest demand—and fares—between 12:30 and 2:30 AM. For the most affordable rides, request right when the ball drops at midnight or wait until later for prices to return to normal.”
Uber also charted its expected demand over the course of nine hours, revealing sweet spots for early birds and night owls:
The rest of the ridership can always consent to the fare hike and then rant about it on Twitter, in keeping with what’s become a veritable New Year’s tradition.