Mothers Against Drunk Driving (MADD) announced Monday it is teaming up with ride-sharing services Lyft and Uber to promote safer roads this New Year’s Eve.
Lyft will donate $1 for every person who makes a “pledge” to travel safely this New Year’s (up to $10,000; 3,753 had pledged as of 2:45 p.m. ET). It started at 6 a.m. local time on Dec. 29 and will run through 6 a.m. on New Year’s Day. Uber will give $1 for every ride nationwide using the promo code “MADDNYE” made between 6 p.m. local time on New Year’s Eve to 6 a.m. the next morning.
New Year’s Day in 2013 was the year’s deadliest day on the roads for drunk driving, according to MADD, with 70 people killed. The organization has supported ride-sharing services in the past, arguing that they help reduce drunk driving by providing alternative options.
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