<!-- mobian-agent-page publisher="time" canonical="https://time.com/3631924/free-the-nipple-breasts-sex-symbol/" -->

---
title: Free the Nipple! The Problem With How We Think About Breasts
description: Normalizing toplessness removes some of the cultural power over women&#x27;s bodies and their sexuality
canonical: https://time.com/3631924/free-the-nipple-breasts-sex-symbol/
author: Rachel Kramer Bussel
article:opinion: true
article:content_tier: free
article:published_time: 2014-12-12T18:08:57.000Z
article:modified_time: 2026-02-22T02:49:22.211Z
article:section: Ideas
og:title: Free the Nipple! The Problem With How We Think About Breasts
og:description: Normalizing toplessness removes some of the cultural power over women&#x27;s bodies and their sexuality
og:url: https://time.com/3631924/free-the-nipple-breasts-sex-symbol/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
og:image:width: 1200
og:image:height: 675
og:image:alt: TIME
og:type: article
twitter:card: summary_large_image
twitter:title: Free the Nipple! The Problem With How We Think About Breasts
twitter:description: Normalizing toplessness removes some of the cultural power over women&#x27;s bodies and their sexuality
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
---

# Free the Nipple! The Problem With How We Think About Breasts

<!-- mobian-agent-ad id="8ce71ea6-cc59-4877-b873-9d0da99753f6" campaign="time-nl-network-2026q3" creative="time-nl-network-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=8ce71ea6-cc59-4877-b873-9d0da99753f6&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=8ce71ea6-cc59-4877-b873-9d0da99753f6&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=8ce71ea6-cc59-4877-b873-9d0da99753f6&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What newsletters does TIME publish?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.",
                "@type": "Answer"
            }
        },
        {
            "name": "Which TIME newsletter should I subscribe to?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Are TIME's newsletters free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes TIME's newsletters?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for a TIME newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->



by 

[Rachel Kramer Bussel](https://time.com/author/rachel-kramer-bussel/)


## Rachel Kramer Bussel


Dec 12, 2014 6:08 PM UTC

by 

[Rachel Kramer Bussel](https://time.com/author/rachel-kramer-bussel/)


## Rachel Kramer Bussel


Dec 12, 2014 6:08 PM UTC

If nothing else, [_Free the Nipple_](http://freethenipple.com/), the new comedic drama directed by and co-starring Lina Esco, and the corresponding movement, is catchy. The film, shot in 2012 and released Friday, is based loosely on a true story and follows a group of fictional New York City activists intent on exercising their right to bare boobs. The movement, launched online by Esco, has drawn famous fans, including Miley Cyrus, Lena Dunham, Scout Willis and other celebrities; on Instagram, there are more than 54,000 posts hashtagged #freethenipple.

The film isn’t simply about nipples, but about equality and feminism, Esco told TIME. “Being topless is what we had to do start a real dialogue about equality. This is not about being topless; this about equality, it’s about having that choice. A lot of people are not informed about the equal pay thing. Women still get paid 78 cents for every dollar a man makes, but very few people know about this. But if there’s a group of girls running around topless all over the United States rallying for equal pay, then it would be making headline news, don’t you think?”

While it isn’t necessarily obvious how Free the Nipple can help women in the workplace, what is clear is that the rules in many states about where women can and can’t go bare chested are seriously out of date. In 1992, activists were [successful](http://www.villagevoice.com/2013-12-11/news/holly-van-voast-ramona-santorelli-new-york-topless-activists/full/) in getting New York state to allow women to go topless. Free the Nipple claims that [toplessness is legal](http://act.mtv.com/posts/free-the-nipple-director-equality/) in 13 states, though the organization [Go Topless](http://gotopless.org/topless-laws) puts the number at 33\. It can be a murky legal area, because even where it’s legal, women can and do still get [arrested](http://clatl.com/atlanta/right-to-bare-breasts/Content?oid=9000712). Last year, New York City police were even [given a memo](http://www.nytimes.com/2013/05/16/nyregion/a-police-roll-call-reminder-women-may-go-topless.html) reminding them of the letter of the law.


Free the Nipple is part of a larger mission to reclaim women’s bodies, sexuality, and safety at a time when all are under attack in various ways. To claim that women shouldn’t have the right to be topless when men do is to put the burden of women’s safety and society’s well-being on women’s breasts, as if the public is simply too delicate to handle seeing nipples. “It’s a culture that, in fact, beats into women and men the notion that female bodies are exclusively sexual, even when acting in ways that would be innocuous and permissible for men,” [wrote](http://clatl.com/atlanta/right-to-bare-breasts/Content?oid=9000712) Jessica Blankenship in response to a woman arrested for an outdoor nude art photo shoot. It has also inspired pointed albeit tongue-in-cheek projects like the [TaTa Top](http://www.salon.com/2014/06/23/ladies%5Fnow%5Fyou%5Fcan%5Ffree%5Fyour%5Fnipples%5Fwithout%5Fgoing%5Ftopless/), a bikini designed to give women the look and feel of being topless while still being technically clothed.

Breastfeeding is a separate but related issue where breasts have come under fire. But even defenses of breastfeeding in public or posting photos of breastfeeding expose the problematic assumptions that women’s breasts shouldn’t be seen. At a nurse-in to protest London department store Claridge, which had told a mother to cover up while breastfeeding, one woman [carried a sign](http://www.theguardian.com/uk-news/2014/dec/06/mothers-breastfeed-claridges-cover-up-protest-hotel-nurse-in) reading “That’s what breasts are for, stupid.” Except that’s not what all breasts are for. They’re for whatever a woman wants to do with them. We shouldn’t need to glorify breasts (or women) in order to respect them.


The fact is, it’s still shocking, not to mention gutsy, when a woman dares to walk down the street topless, even in a seemingly shockproof city like New York. When Scout Willis did it earlier this year, to protest Instagram’s banning of an image featuring a jacket adorned with a photo of two topless women, people noticed. As she wrote on [xoJane](http://www.xojane.com/issues/scout-willis-topless-instagram-protest), “What I am arguing for is a woman’s right to choose how she represents her body — and to make that choice based on personal desire and not a fear of how people will react to her or how society will judge her.”

The plot of [_Free the Nipple_](http:///h) is thin and powered by its political message ([_The New York Times_](http://www.nytimes.com/2014/12/12/movies/free-the-nipple-a-call-to-action.html) called it “the cinematic equivalent of a billboard”), but I applaud the characters, who, like Willis, expose themselves and own that exposure. They are using their bodies consciously and explicitly to advance a cause. There’s a difference between Willis striding confidently down the street or the film’s activists wearing masks and protesting in Times Square and the way breasts are often used in advertising.


I’ve spent several afternoons topless in various New York City venues with [The Co-ed Topless Pulp Fiction Appreciation Society](https://coedtoplesspulpfiction.wordpress.com/) and found myself marveling at how delightful it felt to revel in the sun shining on my bare skin on a hot summer day. Theirs is a social, not political, group, but one whose simple actions can have a similar kind of effect to the Free the Nipple movement. By normalizing toplessness, we’re taking away some of the cultural power that dictates women’s breasts can only be sex symbols, which is the kind of thinking that leads to schools [banning visible bra straps](http://o.canada.com/life/school-dress-codes-whats-so-offensive-about-bra-straps).

The right to be topless doesn’t have to be about a larger cause. The bare facts should be enough.

```json
[{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/3631924/free-the-nipple-breasts-sex-symbol/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3631924/free-the-nipple-breasts-sex-symbol/"},"headline":"Free the Nipple! The Problem With How We Think About Breasts","datePublished":"2014-12-12T18:08:57.000Z","dateModified":"2026-02-22T02:49:22.211Z","description":"Normalizing toplessness removes some of the cultural power over women's bodies and their sexuality","url":"https://time.com/3631924/free-the-nipple-breasts-sex-symbol/","keywords":["women","breastfeeding"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Rachel Kramer Bussel","jobTitle":null,"url":"https://time.com/author/rachel-kramer-bussel/"}],"articleSection":"Ideas","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/women/","name":"women"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3631924/free-the-nipple-breasts-sex-symbol/","name":"Free the Nipple! The Problem With How We Think About Breasts"}}]}]
```

