By Dan Kedmey
December 10, 2014

McDonald’s will give customers the option of using a tablet to build custom burgers as part of a pilot program that will expand to 2,000 branches nationwide, the company revealed Sunday.

The self-service stations, which McDonald’s has billed as “Create Your Taste,” enable customers to choose from a selection of buns, toppings and sauces on tablet-like touchscreens, USA Today reports.

McDonald’s franchisee Bob Nibeel said the program would appeal to increasingly choosy and tech savvy millennials.

“Most millenials would rather deal with a computer, iPad, iPhone than actually have interactions with another human being,” Nibeel said in a video interview with USA Today.

The kiosks will immediately launch in 30 locations and roll out to one in seven branches nationwide over the next year.

Read More at USA Today.

 

Contact us at editors@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST