McDonald’s will give customers the option of using a tablet to build custom burgers as part of a pilot program that will expand to 2,000 branches nationwide, the company revealed Sunday.
The self-service stations, which McDonald’s has billed as “Create Your Taste,” enable customers to choose from a selection of buns, toppings and sauces on tablet-like touchscreens, USA Today reports.
McDonald’s franchisee Bob Nibeel said the program would appeal to increasingly choosy and tech savvy millennials.
“Most millenials would rather deal with a computer, iPad, iPhone than actually have interactions with another human being,” Nibeel said in a video interview with USA Today.
The kiosks will immediately launch in 30 locations and roll out to one in seven branches nationwide over the next year.
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