McDonald’s will give customers the option of using a tablet to build custom burgers as part of a pilot program that will expand to 2,000 branches nationwide, the company revealed Sunday.
The self-service stations, which McDonald’s has billed as “Create Your Taste,” enable customers to choose from a selection of buns, toppings and sauces on tablet-like touchscreens, USA Today reports.
McDonald’s franchisee Bob Nibeel said the program would appeal to increasingly choosy and tech savvy millennials.
“Most millenials would rather deal with a computer, iPad, iPhone than actually have interactions with another human being,” Nibeel said in a video interview with USA Today.
The kiosks will immediately launch in 30 locations and roll out to one in seven branches nationwide over the next year.
- These Charts Show COVID-19 Is Still the Pandemic of the Unvaccinated
- Reddit Allows Hate Speech to Flourish in Its Global Forums, Moderators Say
- What It Takes to Get Support for a Black Boy With Special Needs
- Shonda Rhimes Already Knows What You're Going to Watch Next
- How Harry Reid Paved the Way for Democrats to Kill the Filibuster
- President Biden's Speech in Atlanta Was Designed to Appeal to Black Voters—But Not Everything About It Succeeded
- China Is Finding Fewer Reliable Sources of Coal. That Could Be Bad News for the Climate