Watch Apple’s Emotional New iPad Commercial

Apple has a new commercial out for the iPad Air 2 just in time for the holiday season.

Under the tagline “Change is in the Air,” the 60-second commercial shows Apple’s newest tablet used in a variety of settings, with a heavy emphasis on scrappy, artisanal startups. The scenes show creative types using their iPads to design a tattoo, manage a flock of sheep or snap a blueprint for a 3-D printer — anything other than plain old web surfing.

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“From the studio to the classroom, the field to the garage, it’s helping people discover new and better ways to do the things they love,” Apple wrote.