YouTube is offering its celebrities bonuses in exchange for multi-year exclusivity contracts, according to a new report, amid fears that some of its biggest stars will be lured away by competing video platforms.
The Wall Street Journal, citing unnamed sources, reports that YouTube has “been in a fire drill” in recent weeks to prevent its stars from defecting to competitors like Facebook and Vessel. YouTube stars say competing offers have been “incredibly attractive.”
More Must-Reads from TIME
- Why Biden Dropped Out
- Ukraine’s Plan to Survive Trump
- The Rise of a New Kind of Parenting Guru
- The Chaos and Commotion of the RNC in Photos
- Why We All Have a Stake in Twisters’ Success
- 8 Eating Habits That Actually Improve Your Sleep
- Welcome to the Noah Lyles Olympics
- Get Our Paris Olympics Newsletter in Your Inbox
Contact us at letters@time.com