In the latest edition of companies riding the nostalgia train, General Mills announced it’s bringing back French Toast Crunch. Sugary cereal lovers, rejoice!
French Toast Crunch was available in grocery stores from 1995 to 2006, but it’s back on select shelves and will be available widely starting in January.
This comes after a string of food revival tours, including Coca-Cola’s decision to bring back Surge, Mars’ reintroduction of Crispy M&M’s, and Burger King’s resurgence of the Yumbo hoagie after a 40-year hiatus.
“We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back,” General Mills marketing manager Waylon Good said in a statement. “We value our fans and are so excited to be able to bring it back for them.”
At least now you won’t have to buy it for $25 off eBay!
Get The Brief. Sign up to receive the top stories you need to know right now.
Read next: Pizza Hut’s Subconscious Menu Aims to Guess What You Want Before You Know You Want It
- The Case for Mediocrity
- How Russia Is Recruiting Cubans to Fight in Ukraine
- Paul Hollywood Answers All of Your Questions About The Great British Baking Show
- Meet the 2023 TIME100 Next: the Emerging Leaders Shaping the World
- Oprah and Arthur C. Brooks: How to Separate Work From Your Identity
- How Canada and India's Relationship Crumbled
- You Don’t Have to Like Wrestling to Love Netflix’s Excellent Wrestlers
- The Most Anticipated Books, Movies, TV, and Music of Fall 2023
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
