We’ve all been at a party where someone needs to make a late-night run to the liquor store for a few more beers. That transaction just got a whole lot easier: beginning this weekend, people in four U.S. cities will be able to buy 12- or 24-packs of Miller Lite through an online store, delivered straight to their homes with free shipping.
MillerCoors LLC has partnered with one-year-old Drizly, Inc. to make the service available to customers in Boston, New York, Seattle and Washington. The start-up’s technology helps retailers to ensure the age of buyers, and in return, your local liquor store could pay Drizly anywhere from $1,000 to more than $10,000 a month for use of the system.
Anheuser-Busch InBev NV is reportedly working on e-delivery for its own beers, but in the mean time, the drinkers of Boston, New York, Seattle and Washington might find themselves drinking a lot more Miller Lite—especially on those cold winter nights when bundling up for a beer run doesn’t sound so appealing.