--- description: “We heard your feedback to last night’s post, and we’re sorry” title: AMC Apologizes for Spoiling 'The Walking Dead' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltbfbf58a1aa623e0b/69876c0206f2c15b06332926/walking-dead-norman-reedus.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # AMC Apologizes for Spoiling _The Walking Dead_ by [Entertainment Weekly / James Hibberd](/author/entertainment-weekly/) ## Entertainment Weekly / James Hibberd Update your preferences in [Account Settings](/account/preferences/) Close Dec 2, 2014 8:42 PM CUT  Norman Reedus as Daryl Dixon on The Walking Dead Norman Reedus as Daryl Dixon on The Walking DeadGene Page—AMC by [Entertainment Weekly / James Hibberd](/author/entertainment-weekly/) ## Entertainment Weekly / James Hibberd Update your preferences in [Account Settings](/account/preferences/) Close Dec 2, 2014 8:42 PM CUT AMC says it’s sorry for spoiling its own hit show’s midseason finale. The cable network posted a message on _The Walking Dead_‘s Facebook page last night apologizing for prematurely revealing which major character died during the zombie drama’s winter closer. “We heard your feedback to last night’s post, and we’re sorry,” the statement [reads](https://www.facebook.com/TheWalkingDeadAMC "undefined"). “With zero negative intent, we jumped the gun and put up a spoiler. Please know we’re going to work to ensure that, in the future, possible spoilers by official AMC social feeds are killed before they can infect, certainly before the West Coast (U.S.) broadcast of _The Walking Dead_. As always, thank you for watching, and keep the comments coming. We appreciate all of your support. #RIPSpoiler.” Spoiler alert: At 10 p.m. Eastern time Sunday night—before the show had aired on the West Coast—_The Walking Dead_ Facebook page ran photo of Daryl (Norman Reedus) carrying deceased Beth (Emily Kinney) with the rather unambiguous headline “RIP Beth.” It wasn’t the first time AMC had spoiled _The Walking Dead_. Two years ago, a DVD ad on AMC’s website [prematurely revealed the death](http://www.eonline.com/news/298137/huge-walking-dead-spoiler-alert-amc-accidentally-leaks-major-character-s-death-on-dvd-ad "undefined") of Shane (Jon Bernthal). The spoiler sure didn’t hurt the show’s ratings, with the “Coda” episode delivering 14.8 million viewers and a 9.6 rating among adults 18-49\. That’s _TWD_‘s [best-ever performance](http://insidetv.ew.com/2014/12/01/walking-dead-ratings-midseason-finale-record/ "undefined") for a midseason finale. [_This article originally appeared on Entertainment Weekly_](http://insidetv.ew.com/2014/12/02/amc-apologizes-walking-dead/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3614640/amc-apologizes-spoiling-walking-dead/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3614640/amc-apologizes-spoiling-walking-dead/"},"headline":"AMC Apologizes for Spoiling The Walking Dead","datePublished":"2014-12-02T20:42:37.000Z","dateModified":"2026-02-22T02:31:04.378Z","description":"“We heard your feedback to last night’s post, and we’re sorry”","url":"https://time.com/3614640/amc-apologizes-spoiling-walking-dead/","keywords":["Television","facebook","AMC","The Walking Dead","TV Shows"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbfbf58a1aa623e0b/69876c0206f2c15b06332926/walking-dead-norman-reedus.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Entertainment Weekly / James Hibberd"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbfbf58a1aa623e0b/69876c0206f2c15b06332926/walking-dead-norman-reedus.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"walking-dead-norman-reedus","caption":"Norman Reedus as Daryl Dixon - The Walking Dead _ Season 5, Episode 8 - Photo Credit: Gene Page/AMC","creditText":"Gene Page—AMC","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3614640/amc-apologizes-spoiling-walking-dead/","name":"AMC Apologizes for Spoiling The Walking Dead"}}]}] ```