--- description: The retailer is calling this week “Cyber Week,” touting a handful of tech gadget promotions that will run for several days title: Walmart Breaks Single-Day Sales Record on Cyber Monday image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5e98a16e8cf75848/69876bcc35ba6fcb63c05a60/walmart.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Retail](/tag/retail/) ## Retail Update your preferences in [Account Settings](/account/preferences/) Close # Walmart Breaks Single-Day Sales Record on Cyber Monday ## Video: See The Unique Way Amazon Ships This Teddy Bear [Watch (HLS stream): See The Unique Way Amazon Ships This Teddy Bear](https://cdn.jwplayer.com/manifests/IY8KG0y3.m3u8) (2:54)  _Published 2014-12-01. Go Behind the Scenes at Amazon to see how the products you buy make it to the shipping truck_ by [Fortune / John Kell](/author/fortune/) ## Fortune / John Kell Update your preferences in [Account Settings](/account/preferences/) Close Dec 2, 2014 1:57 PM CUT  People shop on Black Friday, Nov. 27, 2014 in New York. People shop on Black Friday, Nov. 27, 2014 in New York.Bilgin Sasmaz—Anadolu Agency/Getty Images by [Fortune / John Kell](/author/fortune/) ## Fortune / John Kell Update your preferences in [Account Settings](/account/preferences/) Close Dec 2, 2014 1:57 PM CUT Walmart said this year’s Cyber Monday saw the most online orders in a single day in the retailer behemoth’s history, with a bulk of traffic in the early days of the holiday season derived from mobile devices. The retailer said customers viewed more than [1.5 billion pages](http://news.walmart.com/news-archive/2014/12/02/walmart-breaks-its-online-records-on-cyber-monday-2014 "undefined") on Walmart.com between Thanksgiving and Cyber Monday — an industry term for the Monday that comes after the Thanksgiving holiday weekend. Mobile accounted for about 70% of the traffic over that five-day period, Walmart said. Though the numbers look rosy, Walmart didn’t provide any sales specific data. And while shoppers appeared to give retailers a lift on Monday with online sales [rising 8.1%](http://fortune.com/2014/12/01/online-shoppers-give-cyber-monday-a-lift/ "undefined") over last year’s numbers according to preliminary data from IBM’s Digital Analytics Benchmark, the increase wasn’t as strong as expected. Reuters noted that observers had projected an increase between 13% to 15%. The growth also trails what was reported last year, when observers estimated that Cyber Monday sale [rose as high as 21%](http://www.usatoday.com/story/tech/2013/12/03/cyber-monday-sales-record/3855391/ "undefined"). Walmart is trying to milk the Cyber Monday lingo for as long as possible. The retailer is calling this week “Cyber Week,” touting a handful of tech gadget promotions that will run for several days. That highlights what observers have noted this year: with deals spread across a longer stretch of time, the significance of sales on any one single day [could be diminishing](http://fortune.com/2014/11/30/black-friday-weekend-sales/ "undefined"). 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