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---
title: Feel No Shame: Prince Harry Reveals Secret for World Aids Day
description: Prince delivers a revelation on YouTube in support of World Aids Day
canonical: https://time.com/3611467/prince-harry-feel-no-shame-hiv-aids/
author: TIME Staff
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article:published_time: 2014-12-01T14:06:15.000Z
article:modified_time: 2026-04-13T07:14:54.225Z
og:title: Feel No Shame: Prince Harry Reveals Secret for World Aids Day
og:description: Prince delivers a revelation on YouTube in support of World Aids Day
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og:image:alt: Sentebale Polo Cup Presented By Royal Salute World Polo In Abu Dhabi With Prince Harry - Red Carpet
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twitter:description: Prince delivers a revelation on YouTube in support of World Aids Day
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt8c97a47498e3451b/69876b89a988caa9a96ab0ff/prince-harry.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# What is Prince Harry's Big Secret?

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## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=8101d02c-d00f-4589-b2f8-5a0b2a42fc8b&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
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| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

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*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=8101d02c-d00f-4589-b2f8-5a0b2a42fc8b&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

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#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Dec 1, 2014 2:06 PM UTC

![Sentebale Polo Cup Presented By Royal Salute World Polo In Abu Dhabi With Prince Harry - Red Carpet](https://static.time.com/v3/assets/bltea6093859af6183b/blt8c97a47498e3451b/69876b89a988caa9a96ab0ff/prince-harry.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Prince Harry attends the Sentebale Polo Cup presented by Royal Salute World Polo at Ghantoot Polo Club in Abu Dhabi on Nov. 20, 2014.

Prince Harry attends the Sentebale Polo Cup presented by Royal Salute World Polo at Ghantoot Polo Club in Abu Dhabi on Nov. 20, 2014. Chris Jackson—Royal Salute/Getty Images

by 

[TIME Staff](https://time.com/author/time-staff/)


## TIME Staff


Dec 1, 2014 2:06 PM UTC

As part of the Feel No Shame campaign launched on World AIDS Day to reduce stigma around HIV, [British Prince Harry](http://time.com/3329367/prince-harry/) [divulged a secret ](https://www.youtube.com/watch?v=z9eC6uxyNj4)on Monday, telling [viewers](https://www.youtube.com/watch?v=z9eC6uxyNj4) that “believe it or not, I get incredibly nervous before public speaking, no matter how big the crowd or the audience.”

The campaign is being run by Sentebale, a charity co-founded by the prince in 2006 in order to support children affected by the AIDS crisis in Lesotho.

In a video message, Prince Harry said: “Despite the fact that I laugh and joke all the time, I get incredibly nervous, if not anxious, before going into rooms full of people when I’m wearing a suit. And now that I’ve confessed that, I’ll probably be even more worried that people are looking at me.”

Harry has shared his secret using the hashtag #feelnoshame, and asked the public to share their own secrets via social media in exchange for his. Several celebrities have joined the campaign. Singer Nicole Scherzinger told [viewers](https://www.youtube.com/watch?v=Ez-QraYpnvs&feature=youtu.be&app=desktop) that “sometimes I don’t feel like I’m enough, that I’m worth it and that I don’t fit in, but #feelnoshame.” Actress Gemma Arterton [kept her secret more lighthearted](https://www.youtube.com/watch?v=VNRMoP7WQxw), admitting that she has never watched Star Wars or Back to the Future.

Prince Harry said he wanted World AIDS Day to become a “day in which no-one should feel any shame about their secrets.” He appealed for support for the cause, reminding people that the virus “is the second-highest cause of death amongst those aged between 10-19 years old, and it is the number one cause of death across Africa.”

“One tragic issue in particular is the shame and stigma linked to HIV,” he added. “This causes thousands of children to needlessly die each year because they’re keeping their illness a secret and not getting the medical attention they need.”

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