--- description: The iconic Macy's Herald Square store got a head start on Black Friday with what's believed to be its biggest shopping night ever. title: Record Crowd Invades Macy's NYC Flagship image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Retail](/tag/retail/) ## Retail Update your preferences in [Account Settings](/account/preferences/) Close # A Record Number of Shoppers Invaded Macy's NYC Flagship Store by [Elizabeth Barber](/author/elizabeth-barber/) ## Elizabeth Barber Update your preferences in [Account Settings](/account/preferences/) Close Nov 28, 2014 9:21 AM CUT by [Elizabeth Barber](/author/elizabeth-barber/) ## Elizabeth Barber Update your preferences in [Account Settings](/account/preferences/) Close Nov 28, 2014 9:21 AM CUT A titanic crowd of shoppers, with dreams of discounted handbags and headphones dancing in their heads, surged into Macy’s Herald Square on Thursday night, in what is believed to be the [biggest shopping night ever](http://www.usatoday.com/story/money/business/2014/11/28/macys-herald-square-thanksgiving-shopping/19600941/ "undefined") for the flagship store in New York City. The retail company’s CEO estimated that a record-breaking 15,000 shoppers visited the iconic store for its holiday deals on Thursday evening, just hours after Santa Claus brought the Macy’s Thanksgiving Day Parade to a close outside the retail giant, _USA Today_ reports. Macy’s store at 34th street opened at 6:00 p.m. on Thanksgiving with “doorbuster deals,” well preceding the official start of “Black Friday.” The company had earlier posted a picture to Instagram of a Christmas shopping list and a tidy spread of festive purchases. “Ready to roll once the doors open!” read the caption, with the hashtags #blackfriday and [#thingsorganizedneatly](http://instagram.com/p/v65JoKEKpX/?modal=true "undefined"). Shoppers made quick work of the latter, with bundled-up customers tearing through heaps of designer handbags while others carried shoeboxes over their heads. _USA Today_ reports that “not a single floor tile was wasted” in the 11-floor store, which takes up a full city block. [\[USA Today\]](http://www.usatoday.com/story/money/business/2014/11/28/macys-herald-square-thanksgiving-shopping/19600941/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3609310/macys-herald-square-record-breaking-shoppers/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3609310/macys-herald-square-record-breaking-shoppers/"},"headline":"A Record Number of Shoppers Invaded Macy's NYC Flagship Store","datePublished":"2014-11-28T09:21:08.000Z","dateModified":"2026-02-22T02:26:16.280Z","description":"15,000 bargain hunters clamor for pre-Black Friday deals","url":"https://time.com/3609310/macys-herald-square-record-breaking-shoppers/","keywords":["Retail","Macy's","Black Friday","Thanksgiving"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Elizabeth Barber","jobTitle":null,"url":"https://time.com/author/elizabeth-barber/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/retail/","name":"Retail"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3609310/macys-herald-square-record-breaking-shoppers/","name":"A Record Number of Shoppers Invaded Macy's NYC Flagship Store"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Shoppers Rush Into Macy's in Herald Square","description":"Shoppers rush into Macy's in Herald Square during the Black Friday sales","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/C70bLfNW/poster.jpg?width=720","uploadDate":"2014-11-28T08:15:10.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/C70bLfNW.m3u8","embedUrl":"https://time.com/3609310/macys-herald-square-record-breaking-shoppers/","duration":"PT42S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3609310/macys-herald-square-record-breaking-shoppers/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```