People try out a new Kindle fire reading device at a press conference on September 6, 2012 in Santa Monica, California.
David McNew—Getty Images
November 26, 2014 9:55 PM EST

Amazon has dropped the prices on a slew of its devices as part of the Black Friday shopping rush.

Amazon’s $79 Kindle e-reader will be on sale for $49, and the company’s Kindle Fire tablets are also dramatically cheaper, with the Fire HD 6 going for a mere $79 (versus its usual $99 price tag) and the Fire HD 7 on sale for $109 (versus $139).

Meanwhile, the e-commerce giant has pegged the price of an unlocked Fire phone to just $199, a $250 price cut from its already reduced price. Amazon is still including a year of free Amazon Prime with the phone.

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Amazon has dramatically reduced its prices on the Fire phone after it received mediocre reviews and suffered lackluster sales.

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