A DJI Innovations Phantom remote-controlled drone hovers above attendees during the CES Unveiled press event prior to the 2014 Consumer Electronics Show in Las Vegas, Nevada, U.S., on Sunday, Jan. 5, 2014.
Bloomberg—Bloomberg via Getty Images
By Alex Fitzpatrick
November 26, 2014

Action camera company GoPro is producing its own line of consumer drones, the Wall Street Journal reports. The remote-controlled, multirotor aircraft will be backed with a camera and be priced at $500 to $1,000, aimed squarely at the upper-level consumer drone market.

The move makes sense for GoPro — its lightweight but high-resolution action cameras have long been used by remote-control hobbyists looking to add photography and videography capabilities to their aircraft. Acknowledging that trend, top drone manufacturers like DJI have started producing their own cameras for their aircraft, potentially cutting into GoPro’s sales.

GoPro is among the top action camera makers in the world. Its high-end, $499 HERO4 Black records ultra-high-res 4K video and takes 12MP stills at 30 frames per second, while its new entry-level HERO model retails for $129.99 and takes 1080p video and 5MP stills at 5 frames per second.

[WSJ]

Write to Alex Fitzpatrick at alex.fitzpatrick@time.com.

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