Sony quickly and quietly pulled a PlayStation ad from its European YouTube account this weekend that bears a greater resemblance to soft-core porn than it does to a commercial for a piece of hardware.
“I know you’ve already done it today, and I bet you really enjoyed yourself, ” a sexy female British doctor coos, shortly prior to climbing on top of her office desk — you know, like serious doctors often do. “How many times did you do it yesterday? Are you afraid you’re doing it too often? In your bedroom under the blankets? Or perhaps you prefer the kitchen or the toilet? Or do you like it in the garden?”
The innuendo-laden ad is for a Remote Play feature rather than, well, you get the idea. While the world is used to blatantly sexist ads at this point, the Sony one is particularly depressing. And that is because, as the Verge puts it, “Sony might be trying to do a halfway good thing here.”
The ad ends with the revelation that the sexy doctor parody is actually a gamer, too. “You can even join me,” she says with a wink before pulling out her own gaming device.
But is the way to show that women also like to play video games to treat them as a sexualized fantasy for teenage boys?
While the ad is no longer on Sony’s official account, other YouTubers, however, have posted it.
Although Sony didn’t immediately respond to TIME’s request for comment, the ad does fall in line with past campaigns reportedly from 2012:
This isn’t the first video game ad that uses sexual innuendos. Business Insider references an XBox 360 ad that uses a similar “Everyone is doing it” mantra:
Somehow this new one feels different.
- Employers Take Note: Young Workers Are Seeking Jobs with a Higher Purpose
- Signs Are Pointing to a Slowdown in the Housing Market—At Last
- Welcome to the Era of Unapologetic Bad Taste
- As the Virus Evolves, COVID-19 Reinfections Are Going to Keep Happening
- A New York Mosque Becomes a Refuge for Afghan Teens Who Fled Without Their Families
- High Gas Prices are Oil Companies' Fault says Ro Khanna, and Democrats Should Go After Them
- Two Million Cases: COVID-19 May Finally Force North Korea to Open Up