About 11% of consumers plan to shop on Thanksgiving, a new poll suggests, despite a retail bargain frenzy brewing around Thanksgiving and Black Friday deals this year.
The survey, released by the National Retail Federation (NRF), shows that 61.1% of shoppers will bargain hunt over the Thanksgiving weekend, which is consistent with data from last year. But, only 18.3% of those who said they would or might shop that weekend said they would do so on Thanksgiving Day, down from 23.5% last year. MarketWatch reports this indicates that about 11% of consumers overall plan to go deal-hunting that day.
“We could witness a sea change this holiday season as consumers’ reliance on extremely deep discounts over the biggest shopping weekend of the year shifts to more of a ‘wait- and-see’ mentality around what retailers will be offering on Thanksgiving Day and Black Friday,” said NRF President and CEO Matthew Shay in a press release.
- The Inside Story of Princeton's Cinderella Run at March Madness
- The Case for Betting on Succession's Tom Wambsgans
- For Both Donald Trump and Alvin Bragg, the Central Park Jogger Case Was a Turning Point
- If Donald Trump Is Indicted, Here's What Would Happen Next in the Process
- Alison Roman Won't Sugarcoat It
- Why Not All Observant Muslims Fast During Ramadan
- It's Time to Say a Loving Goodbye to John Wick
- Who Should Be on the 2023 TIME100? Vote Now
- Column: Ozempic Exposed the Cracks in the Body Positivity Movement
