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Most People Won’t Like Their Holiday Gifts, Survey Says

1 minute read

When struggling to feign interest in that unwanted gift this holiday season, take solace in knowing that most Americans are in the exact same position.

Almost three-quarters of Americans probably won’t like the gift they receive this holiday season, according to a survey from the Japan-based online retailer Rakuten. More than a third of respondents said they will regift unwanted gifts, another 27% will donate it to charity, and 14% will sell it.

And yet Americans are still stressing over what to buy (in fact, 45% of respondents said they find the holiday season stressful). According to the survey, they will spend an average of 14 hours shopping for gifts.

“The holiday season is a time to spend with family and loved ones,” George Chang, senior vice president at Rakuten.com, said in a statement. “Yet, we all spend too much time worrying whether we have bought the perfect gifts.”


Shopping Secrets Rakuten

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Write to Noah Rayman at noah.rayman@time.com