Adrian Peterson is officially done with football this season. The NFL made the decision on Tuesday to suspend him after he pled no contest to charges of reckless assault following accusations that he hit his son with a switch.
Nike dropped Peterson from its endorsement roster earlier this month. You could almost call that unprecedented; Nike stood by Kobe Bryant and Tiger Woods when they had scandals of their own in the past. That’s not to say Kobe and Tiger didn’t lose support from other popular brands like McDonald’s and Gatorade, however.
Here’s a look at other athletes who lost endorsement deals following scandals.