Adrian Peterson is officially done with football this season. The NFL made the decision on Tuesday to suspend him after he pled no contest to charges of reckless assault following accusations that he hit his son with a switch.
Nike dropped Peterson from its endorsement roster earlier this month. You could almost call that unprecedented; Nike stood by Kobe Bryant and Tiger Woods when they had scandals of their own in the past. That’s not to say Kobe and Tiger didn’t lose support from other popular brands like McDonald’s and Gatorade, however.
Here’s a look at other athletes who lost endorsement deals following scandals.
More Must-Read Stories From TIME
- Extreme Heat Makes It Hard for Kids to Be Active. But Exercise Is Crucial In a Warming World
- Pelosi's Visit to Taiwan Has Badly Damaged U.S.-China Relations, But Not Irreversibly
- Reality TV Has Reshaped Our World, Whether We Like It or Not
- Progress Is Not A Given. It is Won: The Connection Between James Baldwin and Toni Morrison
- The Inflation Reduction Act's Name Says A Lot About The Climate Fight
- How Reservation Dogs Became More than Just Must-See Television in Its Second Season
- The U.S Will Soon Have Space Force Ambassadors Around the World
Read More From TIME
