November 14, 2014 11:29 AM EST

You may have noticed a new trend on Facebook that allows you to thank your friends for being your friend with a personalized video documenting said friendship.

It’s also entirely possible you haven’t noticed this yet. Based on some initial tests we ran, it yields some cheesy and/or weird results. Also, as my discerning colleague Victor Luckerson points out, “I just find the chasm between the emotional sentiment of the videos and the effort put in by person saying ‘thanks’ really, really funny.” (You really don’t have to do anything at all other than type in your friend’s name and hit play.)

But Facebook CEO Mark Zuckerberg seems determined to make this feature a thing, so he promoted it by sharing the video documenting his relationship with his wife. He did put in a little extra effort by adding a personalized note and elaborating on why he’s thankful for her.

Check it out:

Read next: 7 Things You Didn’t Know About Facebook From Mark Zuckerberg’s Q&A

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