--- title: Emilio Pucci at 100: Remembering the 'Prince of Prints' description: LIFE remembers the Italian designer known for striking, geometric patterns and his wonderful use of color canonical: https://time.com/3584602/emilio-pucci-100th-birthday-brilliant-by-design/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2014-11-10T13:11:52.000Z article:modified_time: 2026-05-11T04:42:46.714Z og:title: Emilio Pucci at 100: Remembering the 'Prince of Prints' og:description: LIFE remembers the Italian designer known for striking, geometric patterns and his wonderful use of color og:url: https://time.com/3584602/emilio-pucci-100th-birthday-brilliant-by-design/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdec175ba00c27da7/698768c0428a9e713bcc55f0/141113-emilio-pucci.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1751 og:image:height: 985 og:image:alt: Emilio Pucci, 1959 og:type: article twitter:card: summary_large_image twitter:title: Emilio Pucci at 100: Remembering the 'Prince of Prints' twitter:description: LIFE remembers the Italian designer known for striking, geometric patterns and his wonderful use of color twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdec175ba00c27da7/698768c0428a9e713bcc55f0/141113-emilio-pucci.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Emilio Pucci at 100: Brilliant by Design > Sponsored content. 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They are at time.com/newsletters and are separate from a paid subscription. by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Nov 10, 2014 1:11 PM UTC  Designer Emilio Pucci on the lawn of his palazzo overlooking Florence, 1959. Designer Emilio Pucci on the lawn of his palazzo overlooking Florence, 1959. David Lees—The LIFE Images Collection/Getty Images by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Nov 10, 2014 1:11 PM UTC Emilio Pucci, the Italian designer known for striking, geometric patterns and wildly (but always tightly conceived) variegated colors in his fashion work, was born 100 years ago this past November, in Naples. A member of an old Florentine noble family, Pucci studied in the United States (the University of Georgia and Reed College in Oregon); flew as a bomber pilot in the Italian Air Force in World War II; served in the Italian Chamber of Deputies; and, in his long career as a designer, founded and guided a celebrated label embraced by movie stars (Sophia Loren), style icons (Jackie Kennedy) and royalty (Mette-Marit, Crown Princess of Norway). His influence, meanwhile, extended well beyond the runway, working with NASA on the distinctive [Apollo 15 mission patch](http://en.wikipedia.org/wiki/Emilio%5FPucci#mediaviewer/File:Apollo%5F15-insignia.png), for example, and the American airline, Braniff Airways, on a complete re-imagining of its aesthetic in the mid-1960s. “Gaiety is one of the most important elements I brought to fashion,” Pucci once said. “I brought it through color.” [\[See more about Pucci in the time.com piece, ‘Prince of Prints’\]](http://content.time.com/time/specials/2007/article/0,28804,1647860%5F1648434%5F1648775,00.html) [\[See all of LIFE’s galleries\]](http://time.com/photography/life/)  Designer Emilio Pucci on the lawn of his palazzo overlooking Florence, 1959. 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