Alibaba has a lot of consumer data at its fingertips as one of the largest e-commerce companies in the world. And just what insights is the Chinese online giant gleaning from that data? Well, Alibaba has linked women’s bra size to their online shopping habits—and it found that the bigger the cup size, the bigger the spending.
The data point no one asked for!
Alibaba vice president Joseph Tsai talked to Quartz about findings that 65% of women with a B cup fell into the “low” spending category, while those with a C cup or higher were in the “middle” and “high” demographics.
“We’ve only seen the tip of the iceberg,” he said of the company’s data-dive. “We really haven’t done even 5% of leveraging that data to really make our operations more efficient, consumers more satisfied.”
Considering that Alibaba had a whopping $9 billion in sales during Singles’ Day—the 11/11 holiday involving epic amounts of retail therapy—who knows what other bizarre spending trends it will find.
[Quartz]
- Governor Gretchen Whitmer on Her Fight for Abortion Access in Michigan
- Inside the War on Fake Consumer Reviews
- Column: Europe's Refugee Crisis Is Going to Get Worse
- How Lawmakers Are Trying to Protect Abortion Data Privacy
- The Surprising Thing That Could Help Ease Inflation
- Finding the American Dream in Canada
- The Safest Sunscreens to Buy—and Which Ingredients to Avoid
- Fact-Checking 8 Claims About Crypto’s Climate Impact
- How Grief Upsets Your Gut Health
- Who Could Replace Boris Johnson As U.K. Prime Minister?
