Beats cut the cord on its hottest selling headphones Wednesday with the launch of its latest product, the Solo2 Wireless, a pair of brightly colored cans that can wirelessly stream music and calls from any device.
“We’re taking the most popular headphone in the world and adding wireless Bluetooth functionality to it,” said Beats President Luke Wood in a statement Wednesday. The headphones can pick up signals from up to 30 feet away, while control buttons embedded on side of the ear cup allow the listener to skip songs, adjust the volume and answer phone calls. The Solo2 Wireless will go on sale at Apple’s online store later this month for $299.99.
The announcement marks the first product launch by Beats since Apple acquired the company for $3 billion, capturing the biggest player in the premium headphone market. However, it’s likely that the Solo2 Wireless was in development before Apple bought the company.