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title: Heathrow Airport Scent Globe Offers Smells of Countries
description: Scents from China, Japan, South Africa at Terminal 2 in Heathrow Airport in London
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# 'Scent Globe' at Heathrow Gives Travelers a Whiff of Their Destinations

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![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)


![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=96&quality=75&auto=webp)

## Olivia B. Waxman


Staff Writer

Nov 7, 2014 5:00 PM UTC

![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)


![Olivia B. Waxman](https://static.time.com/v3/assets/bltea6093859af6183b/bltf3c95204947ba81f/6989408e97cdff3ae16b6e48/o_waxman.jpg?branch=production&width=96&quality=75&auto=webp)

## Olivia B. Waxman


Staff Writer

Nov 7, 2014 5:00 PM UTC

A [“Scent Globe”](http://mediacentre.heathrowairport.com/Press-releases/Holiday-makers-jet-scent-around-the-globe-a22.aspx#downloads) has been installed in Terminal 2 at London’s Heathrow Airport that is designed for passengers to get a whiff of the country they are visiting before they arrive. Created by “Design in Scent,” the worldly perfumes will include:

South Africa: Hyraceum  
 Brazil: coffee, tobacco, jasmine,  
 Japan: seaweed, shell extracts, green tea, Ambergris  
 China: Osmanthus Fragrans flower  
 Thailand: lemongrass, ginger, coconut

Enjoying this experience is, of course, dependent on getting through airport security quickly enough to have time to spare before your flight.

**MORE:** [Watch a Puppy Return Lost Items to Passengers in Viral Ad for KLM Airline](http://time.com/3429993/klm-airlines-puppy-lost-and-found-service/)

**MORE:** [We’re Paying an Extra $5 Billion in Airline Fees This Year](http://time.com/money/3555248/airline-fees-baggage-flights/)

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