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title: Wasabi Toothpaste: Village Vanguard from Japan
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# Spice Up Your Morning Routine with Wasabi Toothpaste

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by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Oct 28, 2014 10:08 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Oct 28, 2014 10:08 PM UTC

Crest, the American standard of toothpaste brands, has started to get a little wacky lately. Its [Be Adventurous line ](http://www.crest.com/be/)offers brushers the chance to swap out basic mint flavored paste for “Chocolate Mint Trek,” “Lime Spearmint Zest” or “Vanilla Mint Spark.” Not included in Crest’s lineup? Wasabi-flavored toothpaste.

Luckily, for spice loving fans who crave the idea of adding some sushi flavoring into their daily oral hygiene routine, wasabi toothpaste is coming to Japan thanks to the [Village Vanguard shop](http://www.village-v.co.jp/).

While Seattle retailer [Archie McPhee](http://mcphee.com/shop/wasabi-toothpaste.html) has sold a gag (and probably gag-inducing) wasabi toothpaste for years, Japan is getting the real deal. [According to Kotaku,](http://kotaku.com/wasabi-toothpaste-sounds-like-a-painful-way-to-brush-1651644581) “The toothpaste smells like wasabi, it has a wasabi-like texture, and most importantly, it tastes like wasabi.”

So if you’re looking to put a little hair on your chest while keeping your teeth squeaky clean, be _really_ adventurous and step away from the mint.

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