By Justin Worland
Updated: October 31, 2014 12:29 PM ET | Originally published: October 28, 2014

Nestlé Purina launched a personalized dog food product that will allow pet owners to order food “tailored to their pet’s unique needs and preferences,” the company announced Tuesday.

“By inviting dog owners to tell us the things only they can know about their dogs, we are able to provide a personalized blend optimized to that dog’s individual nutritional needs,” said Brian Lester, director of marketing for Just Right by Purina.

Product users log on to Nestle’s website to enter information such as breed, size and physicality as well as the dog’s eating preferences. The site then churns out a food recommendation and ships it to the owner.

Are you more of a cat person? Nestle is exploring options to offer a similar product for cats.

 

Write to Justin Worland at justin.worland@time.com.

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