--- description: Two giants are considering teaming up at a time when net neutrality rules are in doubt title: Net Neutrality: Apple and Comcast Eye Streaming Partnership image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple and Comcast Eye Streaming Partnership by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Mar 24, 2014 12:15 PM CUT by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Mar 24, 2014 12:15 PM CUT Apple is reportedly looking to [team up](http://online.wsj.com/news/articles/SB10001424052702303949704579457554242014552 "undefined") with Comcast as part of its attempt to establish a stronger foothold in television. The Wall Street Journal, citing unnamed people familiar with the matter, reports that the two companies could soon ink a partnership that would allow Apple’s set-top box Apple TV to stream large amounts of video content over Comcast’s broadband cables without worrying about a slowdown in speeds. The talks, which could still lead nowhere, come at a time when so-called [net neutrality rules governing equal access to the Internet are in doubt](http://business.time.com/2014/01/15/net-neutrality-ruling-paves-the-way-for-internet-fast-lanes/ "undefined"), and as [non-traditional content providers like Netflix are considering whether it’s worth securing dedicated lanes of service](http://time.com/32784/netflix-comcast-net-neutrality/ "undefined") from Internet providers. Apple TV has been slower to penetrate the market than Apple’s other products, but a deal with Comcast could potentially change that. Apple is the world’s most valuable company and Comcast is the country’s largest cable and Internet provider. The deal being considered, the _Journal_ reports, would allow Apple TV content to travel over the faster so-called “managed service” path that Comcast uses for on-demand products. \[[_WSJ_](http://online.wsj.com/news/articles/SB10001424052702303949704579457554242014552 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/35331/apple-tv-comcast-partnership/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/35331/apple-tv-comcast-partnership/"},"headline":"Apple and Comcast Eye Streaming Partnership","datePublished":"2014-03-24T12:15:59.000Z","dateModified":"2026-04-13T08:01:48.412Z","description":"Two giants are considering teaming up at a time when net neutrality rules are in doubt","url":"https://time.com/35331/apple-tv-comcast-partnership/","keywords":["Tech","Apple","Companies","Comcast"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/35331/apple-tv-comcast-partnership/","name":"Apple and Comcast Eye Streaming Partnership"}}]}] ```