--- description: Apple unveiled a new iMac with a 27-inch Retina 5K display Thursday. title: Apple's First Retina iMac Will Go On Sale for $2,499 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt190574985639b4b4/69876128524fc032f4de9e27/imac-retina.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple's First Retina iMac Will Go On Sale for $2,499  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Oct 16, 2014 6:42 PM CUT  Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iMac with 5k retina display during a special event on October 16, 2014 in Cupertino, California. Apple Senior Vice President of Worldwide Marketing Phil Schiller announces the new iMac with 5k retina display during a special event on October 16, 2014 in Cupertino, California.Justin Sullivan—Getty Images  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Oct 16, 2014 6:42 PM CUT Apple unveiled a new iMac with a 27-inch Retina 5K display Thursday, packs a record-breaking 14.7 million pixels — or roughly seven times as many pixels as a typical modern HDTV. The display measures 5mm thick and will include a number of performance enhancements, including higher contrast ratios, displaying blacker blacks and brighter whites, and a 30% reduction in energy consumption by the LED backlight. The display runs on a new timing controlling chip, built in-house by Apple, to direct the movement of millions of pixels across the screen. Apple’s iMac with Retina Display will sell for $2,499. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3513655/apple-retina-imac/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3513655/apple-retina-imac/"},"headline":"Apple's First Retina iMac Will Go On Sale for $2,499","datePublished":"2014-10-16T18:42:32.000Z","dateModified":"2026-04-13T08:03:26.178Z","description":"The new Retina 5K display packs 14.7 million pixels","url":"https://time.com/3513655/apple-retina-imac/","keywords":["Tech","Apple","Gadgets","iMac"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt190574985639b4b4/69876128524fc032f4de9e27/imac-retina.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt190574985639b4b4/69876128524fc032f4de9e27/imac-retina.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Unveils New iPad Models","caption":"Apple Unveils New iPad Models","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3513655/apple-retina-imac/","name":"Apple's First Retina iMac Will Go On Sale for $2,499"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple's Iconic Product Releases of the Past","description":"Take A Look Back at Apple's 7 Biggest Product Releases","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/dgZyU3Dp/poster.jpg?width=720","uploadDate":"2014-09-08T18:16:08.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/dgZyU3Dp.m3u8","embedUrl":"https://time.com/3513655/apple-retina-imac/","duration":"PT1M41S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3513655/apple-retina-imac/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```