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Apple unveiled a new iMac with a 27-inch Retina 5K display Thursday, packs a record-breaking 14.7 million pixels — or roughly seven times as many pixels as a typical modern HDTV.

The display measures 5mm thick and will include a number of performance enhancements, including higher contrast ratios, displaying blacker blacks and brighter whites, and a 30% reduction in energy consumption by the LED backlight. The display runs on a new timing controlling chip, built in-house by Apple, to direct the movement of millions of pixels across the screen.

Apple’s iMac with Retina Display will sell for $2,499.

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