Apple unveiled a new iMac with a 27-inch Retina 5K display Thursday, packs a record-breaking 14.7 million pixels — or roughly seven times as many pixels as a typical modern HDTV.
The display measures 5mm thick and will include a number of performance enhancements, including higher contrast ratios, displaying blacker blacks and brighter whites, and a 30% reduction in energy consumption by the LED backlight. The display runs on a new timing controlling chip, built in-house by Apple, to direct the movement of millions of pixels across the screen.
Apple’s iMac with Retina Display will sell for $2,499.
More Must-Reads From TIME
- What We Know So Far About the Deadly Earthquakes in Turkey and Syria
- Beyoncé's Album of the Year Snub Fits Into the Grammys' Long History of Overlooking Black Women
- How the U.S. Shot Down the Alleged Chinese Spy Balloon
- Effective Altruism Has a Toxic Culture of Sexual Harassment and Abuse, Women Say
- Inside Bolsonaro's Surreal New Life as a Florida Man—and MAGA Darling
- 'Return to Office' Plans Spell Trouble for Working Moms
- 8 Ways to Read More Books—and Why You Should
- Why Aren't Movies Sexy Anymore?
- How Logan Paul's Crypto Empire Fell Apart