--- description: Betting on Nigeria, how employer-paid health insurance can worsen inequality, ending cars in Helsinki and questioning "feminist marketing." title: These Are Today's Best Ideas image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Ideas](/section/ideas/) ## Ideas Update your preferences in [Account Settings](/account/preferences/) Close * [Innovation](/tag/innovation/) ## Innovation Update your preferences in [Account Settings](/account/preferences/) Close # Five Best Ideas of the Day: October 15 by [The Aspen Institute](/author/the-aspen-institute/) ## The Aspen Institute Update your preferences in [Account Settings](/account/preferences/) Close Oct 15, 2014 5:23 PM CUT by [The Aspen Institute](/author/the-aspen-institute/) ## The Aspen Institute Update your preferences in [Account Settings](/account/preferences/) Close Oct 15, 2014 5:23 PM CUT **1\.** [**Americans are often oblivious to the role of farming in their lives. To get the smart policies needed to feed our nation and the world, we must reconnect people to agriculture.**](http://www.desmoinesregister.com/story/opinion/columnists/2014/10/14/farmers-demonstrate-public-importance/17235971/ "undefined") By Ian Pigott in the Des Moines Register **2\.** [**Even employer-paid health insurance can worsen poverty and increase inequality.**](http://www.commonwealthfund.org/publications/blog/2014/sep/do-health-costs-fuel-inequality "undefined") By David Blumenthal in Commonwealth Fund **3\.** [**Is “feminist marketing” an oxymoron?**](http://national.deseretnews.com/article/2252/how-feminism-and-marketing-became-bedfellows-8212-and-how-its-changing.html "undefined") By Chandra Johnson in the Deseret News **4\.** [**Helsinki has a plan cities everywhere could try: Combine the sharing economy, transit and mobile technology to eliminate cars.**](http://www.smithsonianmag.com/innovation/helsinki-has-plan-to-get-people-stop-owning-cars-180952694/ "undefined") By Randy Rieland in Smithsonian **5\.** [**America’s best bet in Africa is a strong relationship with Nigeria.**](http://foreignpolicyblogs.com/2014/10/10/nigeria-key-to-u-s-security-in-africa/ "undefined") By Daniel Donovan in Foreign Policy Blogs  [_The Aspen Institute_](http://www.aspeninstitute.org/ "undefined") _is an educational and policy studies organization based in Washington, D.C._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/3510051/five-best-ideas-of-the-day-october-15/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3510051/five-best-ideas-of-the-day-october-15/"},"headline":"Five Best Ideas of the Day: October 15","datePublished":"2014-10-15T17:23:06.000Z","dateModified":"2026-05-11T05:07:23.792Z","description":"Betting on Nigeria, how employer-paid health insurance can worsen inequality, ending cars in Helsinki and questioning \"feminist marketing.\"","url":"https://time.com/3510051/five-best-ideas-of-the-day-october-15/","keywords":["Innovation","Obamacare","health insurance","feminism","Agriculture","Insurance","ACA","health","bus","Uber","Nigeria","Feminist","ebola","transit","farms","Helsinki"],"thumbnailUrl":"","author":[{"@type":"Person","name":"The Aspen Institute","jobTitle":null,"url":"https://time.com/author/the-aspen-institute/"}],"articleSection":"Ideas","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/innovation/","name":"Innovation"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3510051/five-best-ideas-of-the-day-october-15/","name":"Five Best Ideas of the Day: October 15"}}]}] ```