--- title: Gorgeous Early Polaroids: A LIFE Photographer Plays With the SX-70 description: An appreciation of Edwin Land's genius and the beautiful, compact universe embodied in his Polaroid SX-70 instant camera canonical: https://time.com/3502581/early-polaroids-a-photographer-plays-with-the-sx-70/ author: Ben Cosgrove article:opinion: false article:content_tier: free article:published_time: 2014-12-07T19:57:54.000Z article:modified_time: 2026-05-11T04:48:22.881Z og:title: Gorgeous Early Polaroids: A LIFE Photographer Plays With the SX-70 og:description: An appreciation of Edwin Land's genius and the beautiful, compact universe embodied in his Polaroid SX-70 instant camera og:url: https://time.com/3502581/early-polaroids-a-photographer-plays-with-the-sx-70/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt46e883c373656c37/6987606055a8593abca8330e/141013-edwin-land-polaroid-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2093 og:image:height: 1177 og:image:alt: Polaroid by photographer Co Rentmeester, 1972 og:type: article twitter:card: summary_large_image twitter:title: Gorgeous Early Polaroids: A LIFE Photographer Plays With the SX-70 twitter:description: An appreciation of Edwin Land's genius and the beautiful, compact universe embodied in his Polaroid SX-70 instant camera twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt46e883c373656c37/6987606055a8593abca8330e/141013-edwin-land-polaroid-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Gorgeous Early Polaroids: A LIFE Photographer Plays With the SX-70 > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Dec 7, 2014 7:57 PM UTC  Dancers photographed from above with a Polaroid SX-70 camera, 1972. Dancers photographed from above with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Dec 7, 2014 7:57 PM UTC Contrary to what some consumers, amateur photographers and even die-hard techies might assume, instant photography has been around a lot longer than the digital camera and the smart phone. In fact, it’s been around for roughly seven decades, ever since the scientist, visionary and Polaroid co-founder Edwin H. Land introduced his first “Land Camera” way back in 1947. But it wasn’t until 1972, when Polaroid unveiled a marvelous (in every sense of the word) device called the SX-70, that an instant camera fully captured the imagination and the attention of photography buffs, industrial design aficionados and pop culture commentators alike. Far from a mere consumer product, the SX-70 quickly became associated with, and in a sense helped to define, the early Seventies. The beautiful device also, to varying degrees, presaged the ways in which the world now consumes, manipulates and shares media. Instagram, the iPhone, the Flip, even YouTube and streaming video — most of the sudden, playful means by which we entertain and inform ourselves every day can, with a little digging, find a kernel of their genius in the inspired, compact universe of the SX-70. Self-described gadget-nerd Harry McCracken put the camera’s significance in perspective in [a tremendous piece on Land and the SX-70](http://technologizer.com/2011/06/08/polaroid/) a few years back. Citing the writer and scientist Arthur C. Clarke’s “law” that advanced technology is, at its best, indistinguishable from magic, McCracken wrote that he could not think “of a greater gadget than the SX-70 Land Camera. . . . The sheer magnitude of its ambition and innovation dwarfs the Walkman, iPod, and nearly every other consumer-electronics product you can name.” Here, more than 40 years after the SX-70 was introduced, LIFE.com pays tribute to Land’s vision and his determination to, as he once put it, “provide an opportunity for creativity that other photography doesn’t allow.” In the gallery above are pictures made with the first-generation SX-70 by LIFE photographer Co Rentmeester, who experimented with the camera — before it went on sale to the general public — while shooting the cover story on Land for the October 27, 1972, issue of the magazine. _Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter_ [_@lizabethronk_](https://twitter.com/LizabethRonk)_._  A study in motion featuring two dancers from the Joffrey Ballet, made with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Portrait of a fashion model, made with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Nude photographed with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Wood and flower, photographed with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  A farm in Pennsylvania photographed with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Dancers photographed from above with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Children at a school in Lancaster County, Penn., photographed with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Dancers photographed from above with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Portrait of a child, made with a Polaroid SX-70 camera, 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  Edwin H. Land using one of his own creations, a Polaroid Land Camera, in 1972. Co Rentmeester—The LIFE Picture Collection/Getty Images  October 27, 1972, cover of LIFE magazine Co Rentmeester—The LIFE Picture Collection/Getty Images ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3502581/early-polaroids-a-photographer-plays-with-the-sx-70/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3502581/early-polaroids-a-photographer-plays-with-the-sx-70/"},"headline":"Gorgeous Early Polaroids: A LIFE Photographer Plays With the SX-70","datePublished":"2014-12-07T19:57:54.000Z","dateModified":"2026-05-11T04:48:22.881Z","description":"An appreciation of Edwin Land's genius and the beautiful, compact universe embodied in his Polaroid SX-70 instant camera","url":"https://time.com/3502581/early-polaroids-a-photographer-plays-with-the-sx-70/","keywords":["Newsfeed","photography"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt46e883c373656c37/6987606055a8593abca8330e/141013-edwin-land-polaroid-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ben Cosgrove","jobTitle":null,"url":"https://time.com/author/ben-cosgrove/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt46e883c373656c37/6987606055a8593abca8330e/141013-edwin-land-polaroid-09.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Polaroid by photographer Co Rentmeester, 1972","caption":"Dancers photographed from above with a Polaroid SX-70 camera, 1972.","creditText":"Co Rentmeester—The LIFE Picture Collection/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/3502581/early-polaroids-a-photographer-plays-with-the-sx-70/","name":"Gorgeous Early Polaroids: A LIFE Photographer Plays With the SX-70"}}]}] ```