Apple gear has always been meticulously designed and chic, but it’s never quite been Fashion Week chic—until now. Supermodel Liu Wen will wear the watch on the cover of the next Vogue China. “I saw the watches and thought they looked rather good; some are sporty and others are very classic and elegant. At the same time, they all have so many functions that would be useful in our daily life,” editor-in-chief Angelica Cheung told Business of Fashion. “I just thought that they combined technology, style and functionality and were very modern and, therefore, perfect accessories for the modern-day woman which is what the Vogue China woman is about.”
Apple wants to dominate the Chinese market, and the company has also tried to break into the fashion world by hiring former Burberry CEO Angela Ahrendts and ex-Yves Saint Laurent president and CEO Paul Deneve, according to The Verge.