--- description: De Beers warns diamond supply could decline beginning in 2020 if no new mines are discovered title: De Beers Warns Diamonds Aren't Actually Forever image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Economy](/tag/economy/) ## Economy Update your preferences in [Account Settings](/account/preferences/) Close # De Beers Warns Diamonds Aren't Actually Forever by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Oct 8, 2014 7:42 PM CUT by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Oct 8, 2014 7:42 PM CUT China may have the [fastest-growing demand](http://news.yahoo.com/us-diamond-market-shine-despite-china-india-growth-060842496.html "undefined") for diamond jewelry sales, but a major diamond cartel recently warned the supply may not last forever. De Beers, which accounts for about one-third of all sales, [said](http://news.yahoo.com/us-diamond-market-shine-despite-china-india-growth-060842496.html "undefined") production is expected to decline beginning in 2020 unless new mines are discovered. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3479186/de-beers-diamonds-global-business/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3479186/de-beers-diamonds-global-business/"},"headline":"De Beers Warns Diamonds Aren't Actually Forever","datePublished":"2014-10-08T19:42:11.000Z","dateModified":"2026-02-21T10:38:28.347Z","description":"Supply could decline beginning in 2020 if no new mines are discovered","url":"https://time.com/3479186/de-beers-diamonds-global-business/","keywords":["Economy","China","Companies","diamonds"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Video","jobTitle":null,"url":"https://time.com/author/time-video/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/economy/","name":"Economy"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3479186/de-beers-diamonds-global-business/","name":"De Beers Warns Diamonds Aren't Actually Forever"}}]}] ```