--- title: Instagram Celebrates 4th Birthday By Revealing 13 Most Popular Hashtags description: Four years ago, taking pictures of brunch was weird. But on Oct. 6, 2010, everything changed. Monday marks Instagram's 4th birthday, and to celebrate, it's... canonical: https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-10-06T15:47:33.000Z article:modified_time: 2026-04-13T07:13:36.094Z og:title: Instagram's 4th Birthday: A Celebration in Hashtags og:description: These are the 13 most popular hashtags of its launch year og:url: https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Instagram's 4th Birthday: A Celebration in Hashtags twitter:description: These are the 13 most popular hashtags of its launch year twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Happy 4th Birthday, Instagram: Here Are the Most Popular Hashtags From 2010 ## Video: 20 Everyday Instagrammers Show What Fashion Week Is Really Like [Watch (HLS stream): 20 Everyday Instagrammers Show What Fashion Week Is Really Like](https://cdn.jwplayer.com/manifests/7429Bya7.m3u8) (1:50)  _Published 2014-02-12. At this year's New York Fashion Week, it was the first time 20 somewhat random, everyday Instagram users were treated like industry insiders at a major designer's runway show._ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 6, 2014 3:47 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 6, 2014 3:47 PM UTC Four years ago, taking pictures of brunch was weird. But on Oct. 6, 2010, everything changed. Monday marks Instagram’s 4th birthday, and to celebrate, it’s time to take a trip down memory lane. Instagram gave TIME a time capsule that goes back to the early days of the photo-sharing app. The 13 most popular hashtags of 2010 show that while some things change (um, #iphone4?), some never will (#cat forever): **#cat** The Internet loves felines, now and forever **#iphone4**#iphone6 **#snowpocalypse** Now we have polar vortexes to worry about **#sfgiants** A Silicon Valley favorite **#ivoted** About that time again **#movember** It will never end **#tgif** We’re now kind of more into #TBT **#angrybirds** Remember a time before Candy Crush? **#blackswan** This one provided a lot of Halloween costume inspiration **#madmen** The show will soon enter its final season **#lunareclipse** People love capturing natural occurrences **#thanksgiving** People continue to up their Thanksgiving Instagram game **#nofilter** With all of Instagram’s filter offerings, it’s now kind of hard to resist ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/"},"headline":"Happy 4th Birthday, Instagram: Here Are the Most Popular Hashtags From 2010","datePublished":"2014-10-06T15:47:33.000Z","dateModified":"2026-04-13T07:13:36.094Z","description":"Four years ago, taking pictures of brunch was weird. 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