--- title: Instagram Celebrates 4th Birthday By Revealing 13 Most Popular Hashtags description: Four years ago, taking pictures of brunch was weird. But on Oct. 6, 2010, everything changed. Monday marks Instagram's 4th birthday, and to celebrate, it's... canonical: https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-10-06T15:47:33.000Z article:modified_time: 2026-08-04T08:03:08.176Z og:title: Instagram's 4th Birthday: A Celebration in Hashtags og:description: These are the 13 most popular hashtags of its launch year og:url: https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Instagram's 4th Birthday: A Celebration in Hashtags twitter:description: These are the 13 most popular hashtags of its launch year twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Happy 4th Birthday, Instagram: Here Are the Most Popular Hashtags From 2010 > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ## Video: 20 Everyday Instagrammers Show What Fashion Week Is Really Like [Watch (HLS stream): 20 Everyday Instagrammers Show What Fashion Week Is Really Like](https://cdn.jwplayer.com/manifests/7429Bya7.m3u8) (1:50)  _Published 2014-02-12. At this year's New York Fashion Week, it was the first time 20 somewhat random, everyday Instagram users were treated like industry insiders at a major designer's runway show._ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 6, 2014 3:47 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 6, 2014 3:47 PM UTC Four years ago, taking pictures of brunch was weird. But on Oct. 6, 2010, everything changed. Monday marks Instagram’s 4th birthday, and to celebrate, it’s time to take a trip down memory lane. Instagram gave TIME a time capsule that goes back to the early days of the photo-sharing app. The 13 most popular hashtags of 2010 show that while some things change (um, #iphone4?), some never will (#cat forever): **#cat** The Internet loves felines, now and forever **#iphone4**#iphone6 **#snowpocalypse** Now we have polar vortexes to worry about **#sfgiants** A Silicon Valley favorite **#ivoted** About that time again **#movember** It will never end **#tgif** We’re now kind of more into #TBT **#angrybirds** Remember a time before Candy Crush? **#blackswan** This one provided a lot of Halloween costume inspiration **#madmen** The show will soon enter its final season **#lunareclipse** People love capturing natural occurrences **#thanksgiving** People continue to up their Thanksgiving Instagram game **#nofilter** With all of Instagram’s filter offerings, it’s now kind of hard to resist ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/"},"headline":"Happy 4th Birthday, Instagram: Here Are the Most Popular Hashtags From 2010","datePublished":"2014-10-06T15:47:33.000Z","dateModified":"2026-08-04T08:03:08.176Z","description":"Four years ago, taking pictures of brunch was weird. 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