--- title: Instagram Celebrates 4th Birthday By Revealing 13 Most Popular Hashtags description: Four years ago, taking pictures of brunch was weird. But on Oct. 6, 2010, everything changed. Monday marks Instagram's 4th birthday, and to celebrate, it's... canonical: https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-10-06T15:47:33.000Z article:modified_time: 2026-08-04T08:03:08.176Z og:title: Instagram's 4th Birthday: A Celebration in Hashtags og:description: These are the 13 most popular hashtags of its launch year og:url: https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Instagram's 4th Birthday: A Celebration in Hashtags twitter:description: These are the 13 most popular hashtags of its launch year twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Happy 4th Birthday, Instagram: Here Are the Most Popular Hashtags From 2010 > Sponsored content. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-loop-2026q3/newsletters?i=034ec22b-4ff4-48f7-8c06-6a15be177c9e&cr=time-nl-loop-2026q3-v1) ## Video: 20 Everyday Instagrammers Show What Fashion Week Is Really Like [Watch (HLS stream): 20 Everyday Instagrammers Show What Fashion Week Is Really Like](https://cdn.jwplayer.com/manifests/7429Bya7.m3u8) (1:50)  _Published 2014-02-12. At this year's New York Fashion Week, it was the first time 20 somewhat random, everyday Instagram users were treated like industry insiders at a major designer's runway show._ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 6, 2014 3:47 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Oct 6, 2014 3:47 PM UTC Four years ago, taking pictures of brunch was weird. But on Oct. 6, 2010, everything changed. Monday marks Instagram’s 4th birthday, and to celebrate, it’s time to take a trip down memory lane. Instagram gave TIME a time capsule that goes back to the early days of the photo-sharing app. The 13 most popular hashtags of 2010 show that while some things change (um, #iphone4?), some never will (#cat forever): **#cat** The Internet loves felines, now and forever **#iphone4**#iphone6 **#snowpocalypse** Now we have polar vortexes to worry about **#sfgiants** A Silicon Valley favorite **#ivoted** About that time again **#movember** It will never end **#tgif** We’re now kind of more into #TBT **#angrybirds** Remember a time before Candy Crush? **#blackswan** This one provided a lot of Halloween costume inspiration **#madmen** The show will soon enter its final season **#lunareclipse** People love capturing natural occurrences **#thanksgiving** People continue to up their Thanksgiving Instagram game **#nofilter** With all of Instagram’s filter offerings, it’s now kind of hard to resist ## Transcript [00:00] >>It's really-- I'm excited because it's my first time to any [00:04] fashion show. So it's really a good opportunity for me to [00:07] see, you know, the fashion in person, you know, live. [00:10] Everything is beautiful. [00:11] >>Everyone is so busy. I'm not sure like where I should go [00:13] and I felt a little bit like a cattle. [00:17] >>It is [00:39] the first true meet up and we're sort of experiencing [00:42] different elements of a fashion show. Is there a downside [00:46] to having just everyday Instagrammers to come? Yeah, [00:49] they're not professional photographers, whereas if you [00:51] invite this group of everyday photographers, their [00:54] perspective, their aesthetic might be different, might be [00:56] fresh and new. [00:56] >>So I'm a travel blogger, so this [01:17] is really out of my comfort zone. I'm used to being [01:21] in far- flung beaches, where there's 10 people or I'm on a [01:25] boat. It's almost like an adventurer's view on fashion. [01:39] >>I've hosted the main stage and also one backstage of [01:42] the show. I think I'm gonna post at least 20. Yeah. We'll [01:48] see. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3474891/instagram-birthday-most-popular-hashtags-2010/"},"headline":"Happy 4th Birthday, Instagram: Here Are the Most Popular Hashtags From 2010","datePublished":"2014-10-06T15:47:33.000Z","dateModified":"2026-08-04T08:03:08.176Z","description":"Four years ago, taking pictures of brunch was weird. But on Oct. 6, 2010, everything changed. 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