--- description: This one features two dads and their adopted daughter title: Get Ready to Cry at Another Cheerios Ad About Family image: https://static.time.com/v3/assets/bltea6093859af6183b/blt88129cfd473062cf/6986a727d0b6f2b8cb306807/471347167.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Living](/tag/time-section-living/) ## Living Update your preferences in [Account Settings](/account/preferences/) Close # Get Ready to Cry at Another Cheerios Ad About Family  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Oct 6, 2014 2:16 PM CUT  Bowl of cereal Bowl of cerealKing\_Louie—Getty Images  by [Charlotte Alter](/author/charlotte-alter/)  ## Charlotte Alter Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent Oct 6, 2014 2:16 PM CUT The newest Cheerios ad is a serious tearjerker — but in a good way. This Canadian spot tells the story of two dads, Jonathan and Andre, and their adopted daughter, Raphaelle. At first, Jonathan and Andre talk about how they fell in love, but Andre notes “I thought that it would never be possible to have a child, given that I’m gay.” After they got together, they describe when they first decided to adopt. “We couldn’t keep all this luck and love for ourselves,” he said. “We needed to share.” Cheerios seems enamored with the idea of fatherhood recently, after its fast-paced #HowToDad ad aired in July: This one seems to be a more socially conscious take on that theme, more in the vein of the heart-warming ad featuring an interracial family that aired during the Superbowl (to both widespread acclaim and racist comments.) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3474837/cheerios-gay-dads-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3474837/cheerios-gay-dads-ad/"},"headline":"Get Ready to Cry at Another Cheerios Ad About Family","datePublished":"2014-10-06T14:16:31.000Z","dateModified":"2026-04-13T08:56:07.161Z","description":"This one features two dads and their adopted daughter","url":"https://time.com/3474837/cheerios-gay-dads-ad/","keywords":["Living","Advertising","marketing","cereal","gay","adoption","Parenthood"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88129cfd473062cf/6986a727d0b6f2b8cb306807/471347167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt88129cfd473062cf/6986a727d0b6f2b8cb306807/471347167.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"471347167","caption":"471347167","creditText":"King_Louie—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3474837/cheerios-gay-dads-ad/","name":"Get Ready to Cry at Another Cheerios Ad About Family"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"New Peanut Butter Cheerios presents: #HowToDad","description":"New Peanut Butter Cheerios presents: #HowToDad","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/L8f1OJ96/poster.jpg?width=720","uploadDate":"2014-10-06T15:10:39.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/L8f1OJ96.m3u8","embedUrl":"https://time.com/3474837/cheerios-gay-dads-ad/","duration":"PT2M12S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3474837/cheerios-gay-dads-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}},{"@context":"https://schema.org","@type":"VideoObject","name":"Super Bowl Ad: Cheerios","description":"Super Bowl Ad: Cheerios","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/DHMbawpi/poster.jpg?width=720","uploadDate":"2014-02-03T00:24:38.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/DHMbawpi.m3u8","embedUrl":"https://time.com/3474837/cheerios-gay-dads-ad/","duration":"PT30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3474837/cheerios-gay-dads-ad/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```