Actor Jeff Goldblum strips down for an eccentric General Electric ad promoting an LED lightbulb that can be switched on and off with a smartphone app. Watch him paint a self-portrait and play piano shirtless in a hot tub in this spoof of cheesy infomercials that’s directed by comedy duo Tim & Eric (Tim Heidecker and Eric Wareheim). All that is missing is his maniacal laugh from Jurassic Park.
MORE: Long Live the Lightbulb
MORE: A Brief History of the Lightbulb
MORE: The Matrix‘s Agent Smith Returns…To Pitch G.E. Products
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Olivia B. Waxman at olivia.waxman@time.com