By Maya Rhodan
September 22, 2014

South Park is taking a jab at the Washington Redskins, the NFL team that has been under pressure to change a name considered racist by Native American groups.

In a trailer for the 18th season of the Comedy Central cartoon, Eric Cartman has taken advantage of the fact that the Redskins’ trademark was canceled by a federal board, starting a company that uses the team’s name and logo. And in an ironic twist, a cartoon version of Redskins owner Dan Snyder is offended by the use of his team’s name.

“Don’t you see that when you refer to your company as the Washington Redskins it’s offensive to us?” cartoon Snyder says. “It’s derogatory, Mr. Cartman.”

In the ad, which was timed to run during the fourth quarter of the Washington-Philadelphia game on Sunday, Cartman explains that he uses the teams name out of respect. “When I named my company ‘Washington Redskins,’ it was done out of deep appreciation for your team and your people,” he says.

Sound familiar?

Contact us at editors@time.com.

SPONSORED FINANCIAL CONTENT

Read More From TIME

EDIT POST