By TIME Video
September 17, 2014

Apple has kept a tight hold on lots of information regarding its newest product, the Apple Watch, which is set to be released to the public in early 2015 — including most price points. All we know for sure is that the Apple Watch starts at $350, but how expensive it gets is still anybody’s guess.

John Gruber, a longtime Apple watcher, estimates that the Apple Watch Edition, the highest quality of the three watch versions Apple is releasing, will start at $4,999. His predictions are based off of comparable watches made by Rolex, which go for as much as $35,000.

Apple’s low- and high-end models, the Apple Watch Sport and the Apple Watch, respectively, will go for considerably less.

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