--- title: Idris Elba Movie 'No Good Deed' Tops U.S. Box Office description: The Idris Elba film benefitted from social media buzz canonical: https://time.com/3373558/no-good-deed-box-office/ author: Nolan Feeney article:opinion: false article:content_tier: free article:published_time: 2014-09-14T18:44:56.000Z article:modified_time: 2026-02-21T10:10:28.667Z article:section: Entertainment og:title: 'No Good Deed' Goes Unpunished at Box Office og:description: The Idris Elba film benefitted from social media buzz og:url: https://time.com/3373558/no-good-deed-box-office/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte8e00de9c68b32b4/6986a341cd684812440966fd/no-good-deed-idris.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 7360 og:image:height: 4140 og:image:alt: "Mandela: Long Walk To Freedom" Portraits - 2013 Toronto International Film Festival og:type: article twitter:card: summary_large_image twitter:title: 'No Good Deed' Goes Unpunished at Box Office twitter:description: The Idris Elba film benefitted from social media buzz twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte8e00de9c68b32b4/6986a341cd684812440966fd/no-good-deed-idris.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # _No Good Deed_ Goes Unpunished at the Box Office > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Sep 14, 2014 6:44 PM UTC  Actor Idris Elba of poses at the Guess Portrait Studio during the 2013 Toronto International Film Festival on September 8, 2013 in Toronto. Actor Idris Elba of poses at the Guess Portrait Studio during the 2013 Toronto International Film Festival on September 8, 2013 in Toronto. Larry Busacca—Getty Images  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Sep 14, 2014 6:44 PM UTC No good deed ever goes unpunished — unless you’re talking about the movie _No Good Deed_, which took [the No. 1 spot at box offices this weekend](http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-no-good-deed-dolphin-tale-2-guardians-of-the-galaxy-20140914-story.html) and seems to be doing just fine. The film, starring Idris Elba as an escaped convict who invades the home of a young mother (Taraji P. Henson), earned a $24.5 million in ticket sales in the U.S. and Canada, while _Dolphin Tale 2_ swam behind it in the second spot with only $16.5 million, the Los Angeles _Times_ reports. Part of _No Good Deed_‘s success — the move was only expected to gross in the mid-to-high teens – could be attributed to its marketing team, which “hit it out of the park” on social media with the #TweetToEscape campaign, according to Rory Bruer, Sony Pictures’ distribution president. Meanwhile, the Chris Pratt-lead _Guardians of the Galaxy_ continued its intergalactic victory lap with another $8 million this weekend, bring its U.S. -Canadian gross to $305.9 million and its global gross to $612 million. \[[_Los Angeles Times_](http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-no-good-deed-dolphin-tale-2-guardians-of-the-galaxy-20140914-story.html)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3373558/no-good-deed-box-office/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3373558/no-good-deed-box-office/"},"headline":"No Good Deed Goes Unpunished at the Box Office","datePublished":"2014-09-14T18:44:56.000Z","dateModified":"2026-02-21T10:10:28.667Z","description":"The Idris Elba film took the no.1 spot this weekend","url":"https://time.com/3373558/no-good-deed-box-office/","keywords":["movies","Box-office","guardians of the galaxy"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte8e00de9c68b32b4/6986a341cd684812440966fd/no-good-deed-idris.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte8e00de9c68b32b4/6986a341cd684812440966fd/no-good-deed-idris.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"\"Mandela: Long Walk To Freedom\" Portraits - 2013 Toronto International Film Festival","caption":"\"Mandela: Long Walk To Freedom\" Portraits - 2013 Toronto International Film Festival","creditText":"Larry Busacca—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3373558/no-good-deed-box-office/","name":"No Good Deed Goes Unpunished at the Box Office"}}]}] ```