--- description: The Idris Elba film benefitted from social media buzz title: 'No Good Deed' Goes Unpunished at Box Office image: https://static.time.com/v3/assets/bltea6093859af6183b/blte8e00de9c68b32b4/6986a341cd684812440966fd/no-good-deed-idris.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [movies](/tag/movies/) ## movies Update your preferences in [Account Settings](/account/preferences/) Close # _No Good Deed_ Goes Unpunished at the Box Office  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Sep 14, 2014 6:44 PM CUT  Actor Idris Elba of poses at the Guess Portrait Studio during the 2013 Toronto International Film Festival on September 8, 2013 in Toronto. Actor Idris Elba of poses at the Guess Portrait Studio during the 2013 Toronto International Film Festival on September 8, 2013 in Toronto.Larry Busacca—Getty Images  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Sep 14, 2014 6:44 PM CUT No good deed ever goes unpunished — unless you’re talking about the movie _No Good Deed_, which took [the No. 1 spot at box offices this weekend](http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-no-good-deed-dolphin-tale-2-guardians-of-the-galaxy-20140914-story.html "undefined") and seems to be doing just fine. The film, starring Idris Elba as an escaped convict who invades the home of a young mother (Taraji P. Henson), earned a $24.5 million in ticket sales in the U.S. and Canada, while _Dolphin Tale 2_ swam behind it in the second spot with only $16.5 million, the Los Angeles _Times_ reports. Part of _No Good Deed_‘s success — the move was only expected to gross in the mid-to-high teens – could be attributed to its marketing team, which “hit it out of the park” on social media with the #TweetToEscape campaign, according to Rory Bruer, Sony Pictures’ distribution president. Meanwhile, the Chris Pratt-lead _Guardians of the Galaxy_ continued its intergalactic victory lap with another $8 million this weekend, bring its U.S. -Canadian gross to $305.9 million and its global gross to $612 million. \[[_Los Angeles Times_](http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-box-office-no-good-deed-dolphin-tale-2-guardians-of-the-galaxy-20140914-story.html "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3373558/no-good-deed-box-office/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3373558/no-good-deed-box-office/"},"headline":"No Good Deed Goes Unpunished at the Box Office","datePublished":"2014-09-14T18:44:56.000Z","dateModified":"2026-02-21T10:10:28.667Z","description":"The Idris Elba film took the no.1 spot this weekend","url":"https://time.com/3373558/no-good-deed-box-office/","keywords":["movies","Box-office","guardians of the galaxy"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte8e00de9c68b32b4/6986a341cd684812440966fd/no-good-deed-idris.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte8e00de9c68b32b4/6986a341cd684812440966fd/no-good-deed-idris.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"\"Mandela: Long Walk To Freedom\" Portraits - 2013 Toronto International Film Festival","caption":"\"Mandela: Long Walk To Freedom\" Portraits - 2013 Toronto International Film Festival","creditText":"Larry Busacca—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3373558/no-good-deed-box-office/","name":"No Good Deed Goes Unpunished at the Box Office"}}]}] ```