--- description: What he liked and didn’t like about Apple’s entrée into his world title: A Real Watch Guy’s Take on the Apple Watch image: https://static.time.com/v3/assets/bltea6093859af6183b/blt312a676a0651d5da/6986a293e53abae2774d452d/watch640.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Apple](/tag/apple/) ## Apple Update your preferences in [Account Settings](/account/preferences/) Close # A Real Watch Guy's Take on the Apple Watch by [Fortune](/author/fortune/) ## Fortune Update your preferences in [Account Settings](/account/preferences/) Close Sep 11, 2014 3:45 PM CUT  Apple by [Fortune](/author/fortune/) ## Fortune Update your preferences in [Account Settings](/account/preferences/) Close Sep 11, 2014 3:45 PM CUT  This post is in partnership with Fortune, which offers the latest business and finance news. Read the article below originally published at [Fortune.com](http://fortune.com/2014/09/11/a-real-watch-guys-take-on-the-apple-watch/ "undefined"). _By Philip Elmer-DeWitt_ “Apple got more details right on their watch than the vast majority of Swiss and Asian brands do with similarly priced watches, and those details add up to a really impressive piece of design.” So writes Benjamin Clymer, the former UBS consultant who founded and edits the respected horological website [Hodinkee](http://www.hodinkee.com/ "undefined"). In the Apple Watch’s most detailed review yet, he offers [his perspective](http://www.hodinkee.com/blog/hodinkee-apple-watch-review "undefined") on what the company got right and where the jury is still out. _For the rest of the story,_ [_please go to Fortune.com_](http://fortune.com/2014/09/11/a-real-watch-guys-take-on-the-apple-watch/ "undefined")_._ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3328101/a-real-watch-guys-take-on-the-apple-watch/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3328101/a-real-watch-guys-take-on-the-apple-watch/"},"headline":"A Real Watch Guy's Take on the Apple Watch","datePublished":"2014-09-11T15:45:48.000Z","dateModified":"2026-05-11T04:45:43.973Z","description":"What he liked and didn’t like about Apple’s entrée into his world","url":"https://time.com/3328101/a-real-watch-guys-take-on-the-apple-watch/","keywords":["Apple","Tech","Wearable Tech","watches","Apple watch","Jewelry"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt312a676a0651d5da/6986a293e53abae2774d452d/watch640.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Fortune","jobTitle":null,"url":"https://time.com/author/fortune/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt312a676a0651d5da/6986a293e53abae2774d452d/watch640.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Watch","caption":"Apple Watch","creditText":"Apple","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/apple/","name":"Apple"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3328101/a-real-watch-guys-take-on-the-apple-watch/","name":"A Real Watch Guy's Take on the Apple Watch"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple Watch, Iphone 6 Launch","description":"Apple Watch, Iphone 6 Launch","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/7GxAgRpL/poster.jpg?width=720","uploadDate":"2014-09-09T21:41:19.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/7GxAgRpL.m3u8","embedUrl":"https://time.com/3328101/a-real-watch-guys-take-on-the-apple-watch/","duration":"PT1M52S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3328101/a-real-watch-guys-take-on-the-apple-watch/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```