--- description: But family says social media giant's apology was "half hearted" title: Facebook Sorry for Rejecting Ad Over 'Scary, Gory' Photo of Sick Infant image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9a426b32311d21dc/6986a2c4169ab048eb27b198/screen-shot-2014-09-11-at-8-20-07-am.png?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Living](/tag/time-section-living/) ## Living Update your preferences in [Account Settings](/account/preferences/) Close # Facebook Sorry for Rejecting Ad Over 'Gory' Photo of Infant by [Megan Gibson](/author/megan-gibson/) ## Megan Gibson Update your preferences in [Account Settings](/account/preferences/) Close Sep 11, 2014 12:23 PM CUT  Facebook apologized for rejecting an ad featuring this photo of 2-month-old Hudson Azera Bond Facebook apologized for rejecting an ad featuring this photo of 2-month-old Hudson Azera BondHudson's Heart / Facebook by [Megan Gibson](/author/megan-gibson/) ## Megan Gibson Update your preferences in [Account Settings](/account/preferences/) Close Sep 11, 2014 12:23 PM CUT Hudson Azera Bond is only two months old, but the infant is already fighting for his life. Diagnosed with a heart condition known as cardiomyopathy when he was just seven days old, Hudson needs a vital heart transplant, which his family is attempting to raise money for through a [Facebook page called Hudson’s Heart](https://www.facebook.com/HudsonAzeraBond "undefined"). Hudson’s father, Kevin Bond, even attempted to boost traffic to the page — and the cause — by purchasing a $20 paid ad from the social networking site. But Facebook initially [rejected the ad](https://www.facebook.com/HudsonAzeraBond/photos/a.297230683791796.1073741829.296646953850169/317317865116411/?type=1 "undefined"), issuing a form response last weekend that deemed the accompanying photo of Hudson — who is hooked up to multiple machines and tubes — as “scary, gory, or sensational and evokes a negative response.” Unsurprisingly, the family was incredibly “hurt” by the company’s description of their son. Facebook, which isn’t new to [photo controversies](http://time.com/2966530/coppertone-facebook-nudity-rules/ "undefined"), has since reversed the decision and a representative even called the Bond family to personally apologize. When questioned about the original decision, Facebook told [_Yahoo Health_](https://www.yahoo.com/health/facebook-apologizes-for-banning-2-month-old-heart-97161297552.html "undefined") in a statement: “This was a mistake on our part, and the ad has been re-approved. We apologize for any inconvenience this caused the family.” In a post on the Hudson’s Heart Facebook page, Kevin Bond,[ wrote on Wednesday](https://www.facebook.com/HudsonAzeraBond "undefined"): --- > “” --- Meanwhile, the Bonds are still trying to raise money for Hudson’s heart transplant, which is likely to be one of many. “When you implant a heart into a kid this age, it’s not going to last,” Kevin told _Yahoo_. “By the time he’s in his 20s he will probably have had four transplants.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3326694/facebook-photo-ban-sick-infant/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3326694/facebook-photo-ban-sick-infant/"},"headline":"Facebook Sorry for Rejecting Ad Over 'Gory' Photo of Infant","datePublished":"2014-09-11T12:23:03.000Z","dateModified":"2026-04-13T08:55:57.945Z","description":"But family says social media giant's apology was \"half hearted\"","url":"https://time.com/3326694/facebook-photo-ban-sick-infant/","keywords":["Living","Parenting","Internet","facebook","Photos","health"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9a426b32311d21dc/6986a2c4169ab048eb27b198/screen-shot-2014-09-11-at-8-20-07-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan Gibson","jobTitle":null,"url":"https://time.com/author/megan-gibson/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9a426b32311d21dc/6986a2c4169ab048eb27b198/screen-shot-2014-09-11-at-8-20-07-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2014-09-11 at 8.20.07 AM","caption":"Facebook apologized for rejecting an ad featuring this photo of 2-month-old Hudson Azera Bond","creditText":"Hudson's Heart / Facebook","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3326694/facebook-photo-ban-sick-infant/","name":"Facebook Sorry for Rejecting Ad Over 'Gory' Photo of Infant"}}]}] ```