Apple's iPhone Event to Stream Live Online

A visit to Apple.com redirects to Apple.com/Live today, where company CEO Tim Cook and friends will unveil Apple’s holiday gadget lineup. The event begins at 1:00 p.m. EDT/10:00 a.m. PDT.

Note the fine print at the bottom of the page: You’ll need to use an Apple device running the Safari web browser or a new-ish Apple TV box in order to stream the event.

Here’s a primer on what we might expect to see unveiled; all our iPhone 6-related news and analysis can be found here.

Check back here for additional coverage as things unfold.

Subscribe to TIME

The Leadership Brief. Conversations with the most influential leaders in business and tech.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.