Get Ready for NBA 3.0

India is renowned as a country of cricket fanatics. But that hasn’t stopped the top brass of the NBA from hoping that basketball will sink deep roots into the South Asian nation of 1.2 billion people.

The Sacramento Kings’ interest in rookie Sim Bhullar, whose parents emigrated from India to Canada, may very well prove to be the game changer the NBA is looking for. Although the 7-ft. 4-in. center is not currently on the team’s 15-player roster, owner Vivek Ranadive — the first Indian-born majority owner of an NBA team — says he’s placing big hopes on the 21-year-old.

Officials and owners are hoping that Bhullar will boost the sport’s popularity with Indians, just as the entrance of Yao Ming into the NBA in 2002 led to the meteoric rise of basketball’s popularity in the People’s Republic of China (PRC).

“What Yao Ming did for China, we hope players like Sim will do for India,” said Ranadive during an interview at an NBA summer league game in July. “I have this vision — I call it NBA 3.0 — where I want to make basketball the premier sport of the 21st century.”

According to the Kings’ website, Ranadive is planning to take NBA commissioner Adam Silver on a trip to India in the near future.

However, local sports journalists say several things must fall into place before basketball reaches the level of popularity envisaged by Ranadive. At present, the majority of the nation’s domestic basketball players are semiprofessionals.

“As of now, we can’t think of basketball as a profession,” Roshan Thyagarajan, a columnist for cricket bible Wisden India but also an avid basketball fan, tells TIME. “The boards, the associations are not well-oiled. Everything is out of place. So that needs to be addressed immediately.”

Nevertheless, there’s a ton of potential, with India already proving to be a formidable opponent. China might be considered the power to be reckoned with in Asia, but the Indian national team beat the PRC squad 65-58 during a historic win at FIBA 2014 in July.

Photographer Cathy Scholl has been working in India and taking an intimate look at the growing excitement around basketball and the hoop dreams of the men and women who play it. Her images, above, capture a sport making tentative steps in a nation forecast to become the world’s most populous in less than 15 years.

Contact us at letters@time.com.