--- title: ALS Ice Bucket Challenge: Anna Wintour Video on Vogue Facebook description: Vogue editor Anna Wintour has done the ALS Ice Bucket Challenge. canonical: https://time.com/3149347/anna-wintour-ice-bucket-challenge/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-08-20T19:13:52.000Z article:modified_time: 2026-04-13T07:12:37.146Z og:title: Anna Wintour Did the Ice Bucket Challenge Because Getting Drenched in Water Is the Latest Fashion og:description: No word on whether the look will be featured in the September issue og:url: https://time.com/3149347/anna-wintour-ice-bucket-challenge/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Anna Wintour Did the Ice Bucket Challenge Because Getting Drenched in Water Is the Latest Fashion twitter:description: No word on whether the look will be featured in the September issue twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Anna Wintour Did the Ice Bucket Challenge Because Getting Drenched in Water Is The Latest Fashion  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 20, 2014 7:13 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 20, 2014 7:13 PM UTC _Vogue_ editor Anna Wintour has done the ice bucket challenge — a Facebook trend in which people post videos of themselves getting doused with ice water, then nominate others to do it or donate $100 to Amyotrophic Lateral Sclerosis (ALS) research. Nominated by her daughter Bee Shaffer, Wintour has challenged tennis champion Roger Federer and English actor Dominic West to do it next. The fundraising campaign has raised more than [$15 million](http://time.com/3136458/viral-als-ice-bucket-challenge-funds-raised-15-million/). No word on whether this new look will be featured in the [September issue.](http://www.arp.tv/production.html?production=septissue) **MORE:** [George W. Bush Does The Ice Bucket Challenge](http://time.com/3148301/george-w-bush-als-bucket-challenge/) **MORE:** [Here Is How The ALS Ice Bucket Challenge Started ](http://time.com/3136507/als-ice-bucket-challenge-started/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3149347/anna-wintour-ice-bucket-challenge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3149347/anna-wintour-ice-bucket-challenge/"},"headline":"Anna Wintour Did the Ice Bucket Challenge Because Getting Drenched in Water Is The Latest Fashion","datePublished":"2014-08-20T19:13:52.000Z","dateModified":"2026-04-13T07:12:37.146Z","description":"No word on whether this new look will make the September issue.","url":"https://time.com/3149347/anna-wintour-ice-bucket-challenge/","keywords":["Newsfeed","celebrity"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3149347/anna-wintour-ice-bucket-challenge/","name":"Anna Wintour Did the Ice Bucket Challenge Because Getting Drenched in Water Is The Latest Fashion"}}]}] ```